Well I finally made it to the SMX show (Search Marketing Expo) at the Santa Clara Convention Center; what a ride coming from San Francisco on the heels of the MPINCC Annual Trade Show, it took almost 4 hours to drive to Santa Clara, WOW. This is a very technical show, featuring many companies who expense their knowledge and wisdom on the science of Marketing with Search Engine technology. It is a good trade-show, especially if you are looking to learn about the technical aspects of optimizing your search usage and results.
Today I received some mixed reports from the exhibitors about the quality of attendees. Some were happy with the attendance and said the potential business was good. Other exhibitors were dissatisfied with the turnout and did not acquire many leads. Unfortunately that is not a good sign considering tomorrow, the final day of the show is usually the slowest.
More on the show and featured companies tomorrow. Please click on my “enjoyable” report from the frontlines at the Google Party, at Search Marketing Expo 2008, Santa Clara, California.