Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines

Best of CES 2011

The Consumer Electronic Show came and went like a cool breeze on a warm summer’s night. Here was the Event City Creative Magazine, at one of the largest electronic shows in the world with only 72 hours to see over 80,000 products – Yeah Right!! As my 10 year old and his friends would say, EPIC FAIL!! I’ve always maintained this should be a week long show, what better reason to stay in Las Vegas for a few extra days.

So what did we find at this ultimate Electronic Industry’s playground?

iGrill, first ever Bluetooth enabled grilling/cooking thermometer and App

I’ve recently had the chance to speak with some of my Catering friends, food people at the Fancy Food Show in San Francisco (what a great partner this product would make with some of those awesome BBQ Sauces we sampled), and lots of Grilling fanatics about a new device, and they all asked the same questions – What is it? What does it do?

Here’s the overall idea: iGrill is an iPad, iPhone, or iPod touch-friendly cooking and grilling thermometer that runs off of 4 AA batteries and provides a  temperature readout in digital format on its own screen. It does not need an electronic device to use. It uses a long-range (200-foot) transmitter using Bluetooth technology to communicate with a free iGrill application. Ok, that’s pretty simple, right? Good. Are you sitting down? Here it where it goes way beyond the “out of the box” of any typical digital cooking thermometer. The iGrill offers both digital and analog readouts, a timer, guidelines for cooking different types of meat that can show you the progress for whatever you’re cooking, and even integrated recipes. iGrill also has the ability to optionally connect with two metal probes — one’s included in the package — and works at temperatures of up to 400 degrees. White or black versions are available, they come with a built-in stand, a wrap-around thermometer cable, and a nice glow-through front face.

Sure you have to ask yourself the question is it certainly worth the $100 you’ll spend for this functionality? Well that is entirely up to you, but we are certainly intrigued enough (and we hope you are too) that we’ll be looking forward to doing our review on this newest gadget for the fine professional food service company, to the grilling enthusiast. Of course I will most certainly look forward to anticipating the outcome of our grilling experience. Gotta run, I have some decisions to make- Chicken, T-bones, Mahi Mahi, oh my….

Eye-Fi Memory Card Does Work For You

The Eye-Fi card is the 1st wireless memory card. It looks, stores media, and fits into cameras just like a regular SDHC card. But this card is special. The Eye-Fi card has built-in Wi-Fi that uses your existing wireless network to effortlessly transfer photos and videos to wherever you desire.

This is not the first time Event City Magazine seen this, and it certainly will not be the last. A very promising device, we are looking forward to doing a thorough review on this unit and all of the features it has to offer.

Visit the Eye-Fi Website for the latest information on this product.

Everyday theft of some type of electronic mobile device is not an uncommon occurrence, especially with the rising prevalence of expensive gadgets in the general populace. Not to mention all the information we store on our smartphones and laptops these days, including confidential business and personal documents, company e-mail, personal finance apps, so much private information its even more important to protect your device from loathsome characters.

Ladies and gentlemen let me introduce you to my new best friend, GadgetTrak Mobile Security, which is now launching in version 3 just in time for CES 2011. Along with its companion apps, this handy service provides comprehensive protection for laptops, smartphones, and tablets in the event they’re lost or stolen.

GadgetTrak consists of five major features to help you protect your data and find your device. For one, you can remotely wipe any personal data, including photo, e-mail, contacts, and texts. You can also back up any of this data using government-grade encryption, which is a nice feature for those who don’t want to lose all the data in a wipe. The software is also tamper proof, so once it has been activated, no settings can be changed; the service will even notify you if the thief removes the SIM card.

GadgetTrak uses a combination of GPS, Wi-Fi positioning, and cell tower positioning to help you find your missing device. There’s an alarm functionality, which lets you trigger a loud siren, which can serve as a theft deterrent or a location aid, even if the phone is set to silent.

GadgetTrak Mobile Security 3 is available for $34.95 per year for laptops and non-iOS smartphones and tablets. A one-time 99-cent download from iTunes is all it takes for iOS users to enjoy the service. In my humble iPinion, that is certainly a small price to pay for your peace of mind.

Nolan Apostle – Contributing Editor, Producer
Cheryl Boyd – Writer, Blogger
Danny Hewlett – Photographer, Camera-person
Event City Creative Magazine
Event City BlogaZines

All materials copyright of their respective owners. All other materials copyright ©2001-2011 Event City

Planner’s Feast at CES & MacWorld

Where to go and What to do!?

By Nolan Apostle, Editor in Chief and
Danny Hewlett, Photographer & Camera Crew

Tuesday, January 6th, 2009

As an Events and Creative Industry’s professional you will learn about the products and services we will find at, CES (Consumer Electronic Show) in Las Vegas and MacWorld Expo in San Francisco? Event City will focus on bringing you the latest in new technology and “outside the box” ideas for doing what you do.

We bring you solutions for problems that exist and those that may exist in the future. We help you prevent headaches as well through learning about key products and services to help you in your business. Not only will you see new products now, but our coverage will continue well past the actual Events themselves.

You could be an Event or Meeting Planner, Corporate Manager, Hospitality & Events specialist, Travel, Art, Entertainment, Music Food & Beverage or Film industry professional and we will constantly bring you the latest and greatest to help you succeed!

So now that you know our secret, here’s a few links for you to visit the Event City Magazine coverage of these two great shows.  Event City Creative Magazine and the Meeting City Online BlogaZine.

Events, Travel and Good Ol’ Gasoline

It wasn’t just a little less than a year ago that gas was about half of what it is now (I personally have witnessed the $5.00 per gallon ++ sign on several gasoline stations – mostly Shell’s), and we were pretty upset about that. “How could gas get so high” we would ask ourselves. But now, wow, over $5.00 per gallon, are we INSANE OR WHAT??

How has this effected Events? How has this effected how people travel back and forth to events? How will this effect how we go on vacations this summer to visit Aunt May in the Midwest, or if we still will take our planned excursion to the Big Apple? How about those of you that plan events, will this hurt your bottomline? Will you plan events in an entirely different way from here on out?

No need to answer these questions. I just want to be clear on one thing; People will continue to plan events and travel, just not the same way they use to. Are the oil companies planning on this? HECK NO!

New Technology Series Announced-Beginners Java Programming TechTalk

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

PROGRAMMING In JAVA – How To’s

This week is the Java One Conference at the Moscone Center in San Francisco. It is of course not a Hospitality Expo about the Coffee industry, but more about the technology created by SUN Microsystems which is in many different applications and just about everywhere on the web. Oh yeah, and we’ll throw in a little bit of caffeine just for some kicks!

At Event City our Publishers, Editors, Managers, the “powers that be”, have decided to begin a series of articles and reports for all that is Technology, and how it spans into YOUR industry.

Search Marketing Expo – Google Party

Well I finally made it to the SMX show (Search Marketing Expo) at the Santa Clara Convention Center; what a ride coming from San Francisco on the heels of the MPINCC Annual Trade Show, it took almost 4 hours to drive to Santa Clara, WOW. This is a very technical show, featuring many companies who expense their knowledge and wisdom on the science of Marketing with Search Engine technology. It is a good trade-show, especially if you are looking to learn about the technical aspects of optimizing your search usage and results.

Today I received some mixed reports from the exhibitors about the quality of attendees. Some were happy with the attendance and said the potential business was good. Other exhibitors were dissatisfied with the turnout and did not acquire many leads. Unfortunately that is not a good sign considering tomorrow, the final day of the show is usually the slowest.

More on the show and featured companies tomorrow. Please click on my “enjoyable” report from the frontlines at the Google Party, at Search Marketing Expo 2008, Santa Clara, California.

Microsoft Makes Generous Offer to Buy Yahoo

 

Microsoft has made a very generous bid to buy the ailing Yahoo. AP wire reported that a $31 per share offer was made by Microsoft to purchase Yahoo Internet search engine. This is an enormous premium over what Yahoo’s stock closed yesterday.

Yahoo has seen their stock sinking over the last year and this could be some great news for them.

Yahoo CEO Jerry Yang (L) and Microsoft Chairman Bill Gates in this composite image are the figureheads for the two companies involved in this deal that has been rumored for over a year. Microsoft on Friday, February 1st (4am PST) said it had offered to acquire Yahoo in a proposed cash and stock deal valued at $44.6 billion.

More to come on this Super Tech deal!

 

Event City Industry’s Upcoming Events

By Nolan Apostle, Associate Editor & Producer

Most of you are well aware of our recent trek to the big Diamond in the Desert (What I call Las Vegas – long story about that one)? I know, many of you have asked about our Kevin Costner & Mary J. Blige Photos and Peter Frampton Video – These were awesome shows and you will soon get the exclusive on Event City Live! Plus many interviews – including an exclusive with the creators of the new Sony Online Entertainment game, (Which is a Hot, Hott, Hottt, Hotttt GAME)!

Pirates of the Burning Sea
Check out these screen shots of Pirates of the Burning Sea as well as more to come including the Exclusive Interview with the Creative Team who developed this awesome game.

Pirates Screen Shots show the incredible graphics of this new Sony Online Entertainment Game.

Swashbuckling Duels & Cinematic Animations make this a winner for Sony – Launching January 22, 2008

Did I mention this was a Hot Game?!

Ok, so we had a great (and an extremely busy) run at CES 2008 – the Consumer Electronics Show and then flew back to San Francisco (in our wonderful ECTV SUV) to make it just in time for MacWorld Expo. A tiny show compared to CES (the Mammoth of all Tradeshows) but what a great collection of Exhibitors showcasing some wonderful products both for Mac and Windows computers. Of course we will have much more for you to see on the CES & MacWorld fronts, but let me give you a glimpse of what you can expect from your Friends at the Event City Network.

My crew is telling me not to let the cat out of the bag quite yet (they want to have all the fun with these great upcoming industry events), so I will let them have at it. OK, but for now I’ll give you a couple of hints -

It’s a Photo-imagers Disneyland come the end of this month. Then sometime soon after you will have the opportunity to join us at this next show which is the CES for the Hospitality industry; one of the Event City Industries biggest and most illustrious Tradeshows ever! And finally – It’s Our party and we’ll cry if we want too, but just don’t miss all the great Halloween and Event industry products at this outrageous tradeshow. Industry insiders and surely many outsiders say of all tradeshows for all industries you will not have nearly as much fun as you will have at this upcoming Halloween and Party show in March 2008!

Keep your finger on the mouse and point it here for many updates on these “Must Do” tradeshows for the Events & Creative Industries(tm). We will keep you posted with all the details on these great shows.

Please don’t forget to comment with your questions, ideas and overall feedback on what we are doing for the Events & Creative Industries.

Great Emails and Comments from our Readers

Hello Everyone, thank you so much for your wonderful comments and the emails messages we have received, you are all so generous! Please as often as possible do leave comments here on our Magazine pages (our BlogaZine) as well as our Blogspace.com. It helps us to learn more about what you like and want to see us report on your industry.

Wow! I was really impressed by one comment left by Kimmy in Arizona. She can write. No, I don’t just mean she can write, but SHE-CAN-WRITE!! She certainly picked up some pointers from her Mom who’s a darn good writer herself and has previously penned some good pieces for us. But I would of never guessed – Kimmy.

I am very impressed and hope to see much more of her on here, and maybe we can entice her to write a few things on a more semi-professional level, what do you think Kimmy hunny???

Please do keep your eyes and mouse pointed to our space where your comments are always welcomed and your ideas greatly appreciated. I look forward to hearing from all of you often and soon.

Cheers My Babies,
Nolan Apostle
Founder & CEO
Associate Publisher
Chief Editor
Producer
VP of Marketing and Promotions
(Ok, it’s a lot titles, give me a break- we’re a Start Up)
Event City Network
Event City Creative Magazine

Sooooo Many Vendors, So Little Time….

Hey from Day Three of the Giant CES. First, I mis-spoke/wrote the other day about the International Details…there are 140 countries represented here, not the 110 I previously reported. In addition to the languages I wrote about two days ago, I’d like to add Swedish, Finnish, many Chineese dialects, German, and a few unknown Central European tounges into the mix. And I have entered that “so when do I post?” zone….since once you’re on the floor you’re sucked in, and once you’re on the party bus (who says I’m just looking for free foood…?), you can’t get off. Last night we were in the press corps for the Monster Dealer Awards/Mary J Blige super show, AND the after party (hey, who ate all the food..??). Great event…great photos and even video to follow soon.

Some of the larger issues of the show have come to mind, and I will write about them in the next day or two. Basically, we have two worlds here …one for the dealers/resellers/distributors, and the other for us, the press– all wanting to see the same new stuff but for different reasons. I get the feeling that we are really part of “their” show, but we have very good accesss to be that electronic fly on the wall, and we need to sit down and share more of that with you. As long as we don’t miss the (yes, free) press lunch, so a few pictures up and I’m out the door.

The Big Thing at the show this year has been lurking around for years but now seems to be taking hold…that is the One Brand fits all approach that gives the user a seemless interface to all aspects of their computer/electronic experience, involving many devices across various platforms. Home/Mobile/Work/Play/PC, smart applications, mobile, auto (big thing this year with Microsoft), wireless. The studios (Fox, ABC, etc) also were here to sing the same song. Get ‘em everywhere and keep ‘em in the house. Of course those guys have the content, the manufactures have the devices, and we got the blog, so until tomorrow or later today if the party bus is late, I am your most trusted and loyal servant,

Mobile Mike Handler