Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines

Best of CES 2011

The Consumer Electronic Show came and went like a cool breeze on a warm summer’s night. Here was the Event City Creative Magazine, at one of the largest electronic shows in the world with only 72 hours to see over 80,000 products – Yeah Right!! As my 10 year old and his friends would say, EPIC FAIL!! I’ve always maintained this should be a week long show, what better reason to stay in Las Vegas for a few extra days.

So what did we find at this ultimate Electronic Industry’s playground?

iGrill, first ever Bluetooth enabled grilling/cooking thermometer and App

I’ve recently had the chance to speak with some of my Catering friends, food people at the Fancy Food Show in San Francisco (what a great partner this product would make with some of those awesome BBQ Sauces we sampled), and lots of Grilling fanatics about a new device, and they all asked the same questions – What is it? What does it do?

Here’s the overall idea: iGrill is an iPad, iPhone, or iPod touch-friendly cooking and grilling thermometer that runs off of 4 AA batteries and provides a  temperature readout in digital format on its own screen. It does not need an electronic device to use. It uses a long-range (200-foot) transmitter using Bluetooth technology to communicate with a free iGrill application. Ok, that’s pretty simple, right? Good. Are you sitting down? Here it where it goes way beyond the “out of the box” of any typical digital cooking thermometer. The iGrill offers both digital and analog readouts, a timer, guidelines for cooking different types of meat that can show you the progress for whatever you’re cooking, and even integrated recipes. iGrill also has the ability to optionally connect with two metal probes — one’s included in the package — and works at temperatures of up to 400 degrees. White or black versions are available, they come with a built-in stand, a wrap-around thermometer cable, and a nice glow-through front face.

Sure you have to ask yourself the question is it certainly worth the $100 you’ll spend for this functionality? Well that is entirely up to you, but we are certainly intrigued enough (and we hope you are too) that we’ll be looking forward to doing our review on this newest gadget for the fine professional food service company, to the grilling enthusiast. Of course I will most certainly look forward to anticipating the outcome of our grilling experience. Gotta run, I have some decisions to make- Chicken, T-bones, Mahi Mahi, oh my….

Eye-Fi Memory Card Does Work For You

The Eye-Fi card is the 1st wireless memory card. It looks, stores media, and fits into cameras just like a regular SDHC card. But this card is special. The Eye-Fi card has built-in Wi-Fi that uses your existing wireless network to effortlessly transfer photos and videos to wherever you desire.

This is not the first time Event City Magazine seen this, and it certainly will not be the last. A very promising device, we are looking forward to doing a thorough review on this unit and all of the features it has to offer.

Visit the Eye-Fi Website for the latest information on this product.

Everyday theft of some type of electronic mobile device is not an uncommon occurrence, especially with the rising prevalence of expensive gadgets in the general populace. Not to mention all the information we store on our smartphones and laptops these days, including confidential business and personal documents, company e-mail, personal finance apps, so much private information its even more important to protect your device from loathsome characters.

Ladies and gentlemen let me introduce you to my new best friend, GadgetTrak Mobile Security, which is now launching in version 3 just in time for CES 2011. Along with its companion apps, this handy service provides comprehensive protection for laptops, smartphones, and tablets in the event they’re lost or stolen.

GadgetTrak consists of five major features to help you protect your data and find your device. For one, you can remotely wipe any personal data, including photo, e-mail, contacts, and texts. You can also back up any of this data using government-grade encryption, which is a nice feature for those who don’t want to lose all the data in a wipe. The software is also tamper proof, so once it has been activated, no settings can be changed; the service will even notify you if the thief removes the SIM card.

GadgetTrak uses a combination of GPS, Wi-Fi positioning, and cell tower positioning to help you find your missing device. There’s an alarm functionality, which lets you trigger a loud siren, which can serve as a theft deterrent or a location aid, even if the phone is set to silent.

GadgetTrak Mobile Security 3 is available for $34.95 per year for laptops and non-iOS smartphones and tablets. A one-time 99-cent download from iTunes is all it takes for iOS users to enjoy the service. In my humble iPinion, that is certainly a small price to pay for your peace of mind.

Nolan Apostle – Contributing Editor, Producer
Cheryl Boyd – Writer, Blogger
Danny Hewlett – Photographer, Camera-person
Event City Creative Magazine
Event City BlogaZines

All materials copyright of their respective owners. All other materials copyright ©2001-2011 Event City

WEST COAST TECH COMPANIES HUGE PRESENCE AT CES 2010

By Nolan Apostle
Contributing Editor
Event City Creative Magazine

December 7, 2009

WEST COAST TECHNOLOGY COMPANIES HAVE A BIG PRESENCE AT INTERNATIONAL CES 2010.

Nearly 600 West Coast US-Based Companies will Exhibit at 2010 International CES® the illustrious Consumer Electronics Show this year. Technology companies based in the western region of the United States will showcase their latest consumer electronics (CE) products at the 2010 International CES is the world’s largest consumer technology tradeshow. The 2010 International CES runs January 7-10 in Las Vegas, Nevada, and is anticipating more than 110,000 attendees. This year there is a record number of first time exhibitors expected to reveal their latest CE products among more than 2,500 exhibitors. “Every year our sales and purchasing teams get the opportunity to reach out, connect and expand our business relationships at CES,” said Scott Kusel, president, Evertek Computer Corp., located in Oceanside, California. “As an industry leader, we are focused on delivering the best deals to our partners worldwide, primarily through the internet. We also consider ourselves a small company and value face-to-face interactions. CES provides the venue for us to balance both objectives, turning a global event into a personal conversation, which makes perfect business sense.”

CES will host new CE Spotlights on the show floor, including new destinations:

EHX@CES, a dedicated show experience with free manufacturer training, an exclusive attendee reception, complimentary access to the high-performance audio demo rooms and CE Pro Headquarters;

iLounge Pavillion will feature the latest and greatest iPod, iPhone and Macintosh related products and technologies; and

Living in Digital Times, which turns the concept of a traditional exhibit upside-down with focus on technology that’s relevant to particular lifestyles. After successful launches of Kids@Play and the Silvers Summit, Living in Digital Times is now adding the Digital Health Summit, Mommy Tech and HigherEd TechZones. “Every year we design products that help improve the driving experience,” said Glenn Ihrke, vice president, national sales, Alpine Electronics of America, based in Torrance, California. “CES is the showcase where we unveil our latest innovations to our retailers, helping them deliver top-quality products to their customers, creating the best in-vehicle systems for the individual needs, lifestyles and budgets of the consumer.”

Other must-see attractions include: The Gaming Showcase which is back and bigger than ever before featuring gaming hardware and software with the entire range of consumer electronics products from online PC and HD gaming, plasma HDTV and home theater furniture to surround sound and power conditioning hardware; Location Based Services, which includes the Safe Driver TechZone, serves as the premiere location for providers of custom technologies, services and advertising sent to portable and in-car navigation devices, based on their current locations; and Sustainable Planet the hot spot for world-changing technologies, whether benefiting the environment, utilizing new forms of sustainable energy, renewing our resources, or contributing to the development of nations both on and off the grid.

“We have some very exciting, earth shattering, still-under-NDA news and products to announce at the 2010 International CES,” said Nicolas Villalobos, senior manager at Shuttle Computer Group in Los Angeles, California. “We’ll have a booth to showcase it all. And, we’re holding a press conference this time around to really kick things off, and get some questions from the media answered. I look forward to explaining “SPA”™ and hope to see everyone there.”

The 2010 International CES will host 20 market-specific TechZones throughout the Las Vegas Convention Center. These TechZones will highlight the latest in 3D Technology, Digital Health, eBooks, Netbooks, Robotics, and much more. In addition, the CES conference program kicks off on Wednesday January 6, 2010, featuring more than 250 conference sessions with 800 top tier speakers. The conference program unites the industry’s most respected experts to address the latest trends, strategies and profit opportunities in consumer technology.

The 2010 program will have nine Knowledge Tracks, including; Emerging Technology, Home Entertainment and Lifestyle Technologies, Issues and Attitudes, In-Vehicle Technology, Just the Facts: Research, Reports and Revelation, Technology and The Environment, Wireless Communications, Wireless Retail and brand new UP NEXT at CES: Creativity, Content and Cash. “San Jose, California-based Astak makes the lightest, most convenient, fastest and full-featured 5 inch eBook Reader available and will be unveiling new models at CES,” said Bob Barry, director, global business development, Astak. “There are twenty formats included, Adobe Digital Editions, higher resolution, Text-To-Speech, 6 colors, a USER-Replaceable rechargeable battery, E-INK, SD memory to 16GB (holds 8,000 eBooks) and a free leather case!! This is the Pocket PRO landmark that we can’t wait to unveil at CES.” For a complete listing of CES exhibitors, please visit the 2010 CES exhibitor directory now to see why this is the LARGEST SHOW IN THE WORLD FOR CONSUMER ELECTRONIC GOODS! See you at CES 2010!!

Note to Reporters, Writers, Editors, Photographers, Videographers, Journalists of all types: The Event City Network is launching LIVE
at CES 2010 and we can use your help. Please contact us if you or someone you know is interested in attending CES 2010 to assist us in covering the entire conference and tradeshow along with all activity! Contact us at ec@eventcity.net – THANK YOU for reading the Event City Creative Magazine.