Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines

President Barack H. Obama History & Hope

PRESIDENT BARACK OBAMA

On Tuesday, January 20th, 2009 at 12:05pm EST Barack Obama became the 44th President of the United States of America and the 1st African American President ever! Catch the Event City coverage at our Event City Creative Magazine.

All of us at the Event City Network, Event City Emporium and the Internet Organization are looking forward to the new administration of President Obama.

We are so thrilled to be able to live to see the dream of Martin Luther King come to pass. To see the Millions on site who witnessed this historic event. To listen to his eloquent but tough speech to the country and to the world, and to realize how he and his Cabinet will be rolling up their sleeves as soon as first thing tomorrow morning to get to the job at hand – CHANGE.

We will be there right along side our new President to do whatever we can do to help with our dream for Hope and the challenge of Change.

Nolan Apostle, Contributing Editor
Event City Creative Magazine/Event City BlogaZine

Events, Travel and Good Ol’ Gasoline

It wasn’t just a little less than a year ago that gas was about half of what it is now (I personally have witnessed the $5.00 per gallon ++ sign on several gasoline stations – mostly Shell’s), and we were pretty upset about that. “How could gas get so high” we would ask ourselves. But now, wow, over $5.00 per gallon, are we INSANE OR WHAT??

How has this effected Events? How has this effected how people travel back and forth to events? How will this effect how we go on vacations this summer to visit Aunt May in the Midwest, or if we still will take our planned excursion to the Big Apple? How about those of you that plan events, will this hurt your bottomline? Will you plan events in an entirely different way from here on out?

No need to answer these questions. I just want to be clear on one thing; People will continue to plan events and travel, just not the same way they use to. Are the oil companies planning on this? HECK NO!

Search Marketing Expo – Google Party

Well I finally made it to the SMX show (Search Marketing Expo) at the Santa Clara Convention Center; what a ride coming from San Francisco on the heels of the MPINCC Annual Trade Show, it took almost 4 hours to drive to Santa Clara, WOW. This is a very technical show, featuring many companies who expense their knowledge and wisdom on the science of Marketing with Search Engine technology. It is a good trade-show, especially if you are looking to learn about the technical aspects of optimizing your search usage and results.

Today I received some mixed reports from the exhibitors about the quality of attendees. Some were happy with the attendance and said the potential business was good. Other exhibitors were dissatisfied with the turnout and did not acquire many leads. Unfortunately that is not a good sign considering tomorrow, the final day of the show is usually the slowest.

More on the show and featured companies tomorrow. Please click on my “enjoyable” report from the frontlines at the Google Party, at Search Marketing Expo 2008, Santa Clara, California.

Microsoft Makes Generous Offer to Buy Yahoo

 

Microsoft has made a very generous bid to buy the ailing Yahoo. AP wire reported that a $31 per share offer was made by Microsoft to purchase Yahoo Internet search engine. This is an enormous premium over what Yahoo’s stock closed yesterday.

Yahoo has seen their stock sinking over the last year and this could be some great news for them.

Yahoo CEO Jerry Yang (L) and Microsoft Chairman Bill Gates in this composite image are the figureheads for the two companies involved in this deal that has been rumored for over a year. Microsoft on Friday, February 1st (4am PST) said it had offered to acquire Yahoo in a proposed cash and stock deal valued at $44.6 billion.

More to come on this Super Tech deal!