Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines

Photography by Nolan Apostle

Until we have a permanent location for the Nolan Apostle Photography Collection his images will appear at numerous locations on the Web, as well as Event City, and the Nolan Apostle Photography Facebook Fan Page. Photos from the Photography Collection of Nolan Apostle including some from the Way Back Machine, the Imagination Unlimited Photography days. Photos will be showcased here, usually before any other location on the web. See the links below to view the collection of photographs for each one.

Images are viewable in a smaller format online, if you would like to purchase larger, good to high quality prints for a nominal fee shoot us an email to make arrangements for your purchases. All captions are written by Nolan.

To receive updates, don’t forget to sign up as a FAN of Nolan Apostle Photography you might see some pictures of YOU on here too!

Johnny doing what he loves best, WIRLING in a Fun World USA WIRLBALL™!

Boxer Joe Gumina hanging out

Michelle & Tammy Gumina - How Sweet!!

Having fun at the Fox!

Alan, our fearless retired leader.

Joe & Barbara being goofy; Yaaaaaayy!!

SF Mayor Gavin Newsom with Event City's AJ

Gavin Newsom delivering a GREAT speech.

Gavin on the drums, "Not bad Mr. Mayor"!

Event City's, Felix Solomon, hanging out.

Clay Summers, Event City's David Molinari & Charles Peterson, way back in the day.

Journey's Steve Perry having fun.

My good ol' friend TK - Damn I miss him!

Here are some new photos recently posted from the personal collection of Nolan Apostle Photography. We hope you enjoy them! There are plenty more to come.

The Gumina Family Holiday Party

Gavin Newsom’s Campaign Party on Pier 23

Scouting in Pacifica California Also available on the Event City GigaTribe location – request your Event City Official ALL ACCESS PASS once you become a Member of the Event City Network!

Fox Theater Grand Reopening

Imagination Unlimited Photography (Early photos from Nolan’s photography career)

We looking forward to seeing you on the Event City Network.

Events, Travel and Good Ol’ Gasoline

It wasn’t just a little less than a year ago that gas was about half of what it is now (I personally have witnessed the $5.00 per gallon ++ sign on several gasoline stations – mostly Shell’s), and we were pretty upset about that. “How could gas get so high” we would ask ourselves. But now, wow, over $5.00 per gallon, are we INSANE OR WHAT??

How has this effected Events? How has this effected how people travel back and forth to events? How will this effect how we go on vacations this summer to visit Aunt May in the Midwest, or if we still will take our planned excursion to the Big Apple? How about those of you that plan events, will this hurt your bottomline? Will you plan events in an entirely different way from here on out?

No need to answer these questions. I just want to be clear on one thing; People will continue to plan events and travel, just not the same way they use to. Are the oil companies planning on this? HECK NO!

New Technology Series Announced-Beginners Java Programming TechTalk

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

PROGRAMMING In JAVA – How To’s

This week is the Java One Conference at the Moscone Center in San Francisco. It is of course not a Hospitality Expo about the Coffee industry, but more about the technology created by SUN Microsystems which is in many different applications and just about everywhere on the web. Oh yeah, and we’ll throw in a little bit of caffeine just for some kicks!

At Event City our Publishers, Editors, Managers, the “powers that be”, have decided to begin a series of articles and reports for all that is Technology, and how it spans into YOUR industry.

WHY INTERNET ADVERTISING?

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

Why not? Sure that’s the easy way out. Ask a question give a simple answer. For the last year or so since we have talked to many of our Alpha and Beta testers about being more successful on the Internet we have heard this question time and time again. Why Advertise on the Internet? Why spend any amount of time investing in the Internet besides a website? It’s too confusing. It’s too difficult. Hackers will just steal what we do anyway! How can we earn revenues when there are experts out there doing just that? We will attempt to answer all those questions and much more as we visit Ad Tech San Francisco at Moscone Center over the next few days. This is a fascinating subject and all of the technologies behind these solutions are truly brilliant!

First things first though. If you are involved in any of the Event City’s industries, the Events & Creative Industries you definitely should be attending Ad Tech. As we cover this three day show in San Francisco, we already realize the magnitude of it’s presence here in San Francisco alone. Social Networking a huge buzz word in general and at the show is seems to be a perfect fit for the Social Butterflies of the City By the Bay. Well as we come to realize there is so much more to “Social Networking” than one might perceive.

Ad dollars are just a part of what Ad Tech is all about. Sure the Goods are where the Gold is, or Cash is King (or is that Cache is King) but is that always true, especially in this day and age? I’m not too certain anymore. Tiny startups to major players like Google, Yahoo, Nestle and Kodak (Yep, even Nestle’s Chocolates and Kodak Film company) are here, and you can bet they are not just Chocolates and no more film for the once gigantic firms. So what are two companies like these doing here? Who incidentally fall into the realm of the Event City’s “Events & Creative Industries“?

Come on down and find out. Or if you can’t make it to Ad Tech San Francisco, please visit their website and learn about Ad Tech’s world tour, probably coming to a city near you. So if you are one of those who think that the Advertising and Marketing world on the Internet is not very important, you better think again; and that’s no threat, it’s reality. Come to Ad Tech and learn, that’s where I will be. Here are some highlights of this great show.

Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.

Hear from four of the hottest stars of online video, including Kevin Rose (pictured) of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.

That’s the key to what Ad Tech can offer. How you can learn to leverage programs like those above, and so much more to expand your own audience, no matter who that audience is. The Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Motion Pictures, Food & Beverage are all industries that can leverage these programs and expand audiences and reap the benefits.

I look forward to attending this show and covering it for all of you, my associates on the battlegrounds of the Events & Creative Industries- the EVENT CITY NETWORK!

Search Marketing Expo – Google Party

Well I finally made it to the SMX show (Search Marketing Expo) at the Santa Clara Convention Center; what a ride coming from San Francisco on the heels of the MPINCC Annual Trade Show, it took almost 4 hours to drive to Santa Clara, WOW. This is a very technical show, featuring many companies who expense their knowledge and wisdom on the science of Marketing with Search Engine technology. It is a good trade-show, especially if you are looking to learn about the technical aspects of optimizing your search usage and results.

Today I received some mixed reports from the exhibitors about the quality of attendees. Some were happy with the attendance and said the potential business was good. Other exhibitors were dissatisfied with the turnout and did not acquire many leads. Unfortunately that is not a good sign considering tomorrow, the final day of the show is usually the slowest.

More on the show and featured companies tomorrow. Please click on my “enjoyable” report from the frontlines at the Google Party, at Search Marketing Expo 2008, Santa Clara, California.

Great Emails and Comments from our Readers

Hello Everyone, thank you so much for your wonderful comments and the emails messages we have received, you are all so generous! Please as often as possible do leave comments here on our Magazine pages (our BlogaZine) as well as our Blogspace.com. It helps us to learn more about what you like and want to see us report on your industry.

Wow! I was really impressed by one comment left by Kimmy in Arizona. She can write. No, I don’t just mean she can write, but SHE-CAN-WRITE!! She certainly picked up some pointers from her Mom who’s a darn good writer herself and has previously penned some good pieces for us. But I would of never guessed – Kimmy.

I am very impressed and hope to see much more of her on here, and maybe we can entice her to write a few things on a more semi-professional level, what do you think Kimmy hunny???

Please do keep your eyes and mouse pointed to our space where your comments are always welcomed and your ideas greatly appreciated. I look forward to hearing from all of you often and soon.

Cheers My Babies,
Nolan Apostle
Founder & CEO
Associate Publisher
Chief Editor
Producer
VP of Marketing and Promotions
(Ok, it’s a lot titles, give me a break- we’re a Start Up)
Event City Network
Event City Creative Magazine

Sooooo Many Vendors, So Little Time….

Hey from Day Three of the Giant CES. First, I mis-spoke/wrote the other day about the International Details…there are 140 countries represented here, not the 110 I previously reported. In addition to the languages I wrote about two days ago, I’d like to add Swedish, Finnish, many Chineese dialects, German, and a few unknown Central European tounges into the mix. And I have entered that “so when do I post?” zone….since once you’re on the floor you’re sucked in, and once you’re on the party bus (who says I’m just looking for free foood…?), you can’t get off. Last night we were in the press corps for the Monster Dealer Awards/Mary J Blige super show, AND the after party (hey, who ate all the food..??). Great event…great photos and even video to follow soon.

Some of the larger issues of the show have come to mind, and I will write about them in the next day or two. Basically, we have two worlds here …one for the dealers/resellers/distributors, and the other for us, the press– all wanting to see the same new stuff but for different reasons. I get the feeling that we are really part of “their” show, but we have very good accesss to be that electronic fly on the wall, and we need to sit down and share more of that with you. As long as we don’t miss the (yes, free) press lunch, so a few pictures up and I’m out the door.

The Big Thing at the show this year has been lurking around for years but now seems to be taking hold…that is the One Brand fits all approach that gives the user a seemless interface to all aspects of their computer/electronic experience, involving many devices across various platforms. Home/Mobile/Work/Play/PC, smart applications, mobile, auto (big thing this year with Microsoft), wireless. The studios (Fox, ABC, etc) also were here to sing the same song. Get ‘em everywhere and keep ‘em in the house. Of course those guys have the content, the manufactures have the devices, and we got the blog, so until tomorrow or later today if the party bus is late, I am your most trusted and loyal servant,

Mobile Mike Handler

Event City Creative Seeking Celebrities for CES

By Nolan Apostle & Sonia Sanchez, Writers

Event City Creative

Who’s coming to CES this year? Not sure. Don’t care. That’s fare — oops, don’t I mean “Fair”. Well that depends on your point of view. How much can a celebrity charge to participate in events such as this?

Well if you are going to CES and actually get a chance to meet Yoko Ono, Kevin Costner, Michael Douglas, Danica Patrick, and Boston Red Sox slugger David Ortiz and who knows who else, ask them?

All of them and more will be in Las Vegas this week for the 2008 Consumer Electronics Show, better known as CES. The gigantic technology conference (it took me almost 40 minutes just to job from one end to the other) always draws a number of famous folks to Sin City to either perform musical acts and/or promote and advertise various products. But this year, the group of “celebrities” scheduled to appear at CES is quite eclectic.

Yoko Ono and Sony recording artists Natasha Bedingfield, william from the Black Eyed Peas and Pat Monahan of Train plan to unveil an all-new John Lennon Educational Tour Bus at an invitation-only event on Monday. I had never heard of the John Lennon Educational Tour Bus before, but apparently it’s a non-profit group that uses a mobile, technologically advanced recording studio to promote music across the country in various schools, music festivals and other community events. I guess Yoko wasn’t able to convince Paul McCartney to join up.Speaking of music, Slash will also make an appearance at the SpectronIQ 3-D party on Monday. The former Guns ‘N Roses guitarist has apparently made a habit of doing these kinds of engagements; Slash turned up at Comdex years ago, and he was also at E3 last summer promoting Guitar Hero III: The Legends of Rock. I’m not exactly sure what his involvement is with SpectronIQ, an HDTV maker, but hopefully he play a few songs at the party.Also performing at CES will be Kevin Costner – yes, you didn’t mis read that, Costner has a rock/country band called Kevin Costner and Modern West. And he sings. Costner’s band will be performing at the CEA’s Wireless Communications Division reception on Monday evening.But one the weirdest music event lined up for CES has to be Monster Cable concert at the Paris Hotel. Mary J. Blige will be performing, which is great. But apparently, Monster Cable has also announced that Sheila E., formerly of Prince’s band, and Joe Jackson – as in Michael and Janet’s father! – are expected to be in attendance. Wow. Along with musical acts, there are some other big names that will be at CES to hock various products and brands. Michael Douglas will be at XStreamHD’s invitation only press conference on Tuesday; XStreamHD is a new company that’s created a full high-definition, 1080p video channel network.There are also a few sports stars lined up for the show. David Ortiz will make an appearance at the Sharp booth Tuesday afternoon (and as a die-hard Red Sox fan, I’ll probably have to check that out). GoDaddy.com will bring have Indy 500 driver Danica Patrick and Olympic gold medalist and Playboy model Amanda Beard at its booth on Monday and Tuesday, respectively. There is a boatload more of “celebrities” scheduled to attend the show, but since I’m not really sure what these people are famous for – who the heck is Candace Michelle? – I guess I should just stop here.Stay tuned and keep your eyes peeled for more Event City Live fun at CES!

Event City Live! To Cover CES – Stay Tuned

Event City Live! To Cover CES – Stay Tuned

By NOLAN APOSTLE, Assoicate Editor/Producer

Event City Live! The up and coming Online TV & Radio Stations of the Event City Network will be Streaming Live Photos, Interviews and Video from the 2008 International Consumer Electronic Show in Las Vegas running from January 7th through January 10th.

See many of the incredible Products and New Technologies hosted by none other then the Event City’s own, Mr. Mobile Mike.

Alongside this genius talent is the Event City’s Chief Producer and one of the first people on the planet to broadcast live on the Internet; Event City’s Founder, Rollin’ Nolan!

These two with a strong support team and an awesome cast of writers, reporters, a podcaster, photographers and more will take CES by storm and give you a great view of the future of Electronics as it happens in vicious Las Vegas.

Also, our newest team member, broadcast crew, soundman, and photographer who is always searching for the latest and greatest in consumer electronic products is Mr. Danny Hewlett!

  Danny will keep you on your toes as he will constantly search through the winding swamps of CES for all those Electronic Devices and “Real Cool Tools” aimed at helping Special Event Managers, Meeting Planners, Producers, Travel Coordinators, Tradeshow Producers, Corporate Managers, Executive Assistants and Hospitality types and all involved in the Events & Creative Industries.  Danny, and our entire team will continue to bring you some of the Best of Show Products to help you become much more efficient and “connected” into our wild wacky wireless world.

Check back often even after CES is over for updates and partnership announcements with the Event City Network. This truly is going to be an incredible CES!