The Power of the “T” Shirt


By Nolan Apostle
Contributing Editor
Event City Premier Magazine

So What About Them Tees? 

The Tee Shirt or “Tshirt” how most prefer to write it, has played a significant role and an integrated part of my various marketing plans since I started my first business a very long time ago! Now with the advent of the Internet and a keen, easy to remember name or company URL, the Tshirt can be a very powerful tool. There is a lot to say for the Marketing methods of the past, the Old School advertising ways, don’t discount them one bit. Even the use of business cards and post cards is still very powerful. Combine these two marketing elements and look out! My friends that work in the Digital world of Social Media Marketing don’t want you to think that, but when someone sees you in a company Tshirt and comments, it is a very simple task to pull out a two-sided, beautifully printed, high quality, business or post card and hand it to them. Starting at only $29.00 per thousand that small 2 x 3.5″ tool can wallop a great punch in a partnership with your Tshirt campaign and help your company reach a level of success beyond what you could imagine; and to think it cost a tiny fraction of many other marketing campaigns in today’s modern digital world. tshirtNavy GunnersEarly-1900s

Even on its own, the Tshirt has been a huge success from the get go. The “T-Shirt” surfaced  in the United States as a standard issue by the U.S. Navy sometime around the period of the Spanish American War. But way before that the original Tshirt was invented during the Middle ages as an “undergarment”. During the 19th Century the Navy adopted this and featured the crew-neck and short sleeved garment to be worn as underwear beneath the uniform. Shortly after this, the Army followed as part of the standard issue ensemble given to recruits. Of course, it got its unique name from the simple fact of its shape resembling the letter “T”.  It became popular very quickly as it was such an easy to clean garment and mothers loved it for their sons as outerwear for chores and play. By the 1920’s the “T-shirt” became an official American-English word in the Merriam-Webster’s Dictionary.


Wizard of Oz, first promotional T-shirt ever.

So how did it become a printed product? The earliest printed shirt was a tee made for promoting The Wizard of OZ in 1939. Official historical credit of the first printed Tshirt worn in a photo usually goes to the Air Corps Gunnery TshirtLifeCoverSchool “promotional” T-shirt featured on the July 13th, 1942  cover of LIFE magazine (there’s one you need Sujan for your collection).
Then good old Mickey Mouse would follow in those footsteps a few years later as an exclusively licensed print for Tropix Togs, a company founded by Sam Kantor in Miami, Florida.


One might think once Tshirts were used to promote Mickey Mouse that was it, but actually it wasn’t until Marlon Brando wore one in A Streetcar Named Desire that the Tshirt skyrocketed to even greater heights. It became fashionably cool to wear as an outer garment.

Image of the original Mickey Mouse T-shirt.

Image of the original Mickey Mouse T-shirt.

When the 60’s came along, the T-shirt was now the impetus for self expression and wearable art for an entire generation and movement of primarily young, creative minds! The commercialism of theTshirt began as it took off as an advertising tool, souvenir messages, promotional campaigns, and even protests.


Original artist Warren Dayton created this iconic Tie-dyed style Tee for Woodstock.

Tongue and Lip" logo was designed by John Pasche

The Rolling Stones “Tongue and Lip” logo is one of the most iconic symbols to appear on a Tshirt ever. It was designed for the Stones by Art Designer John Pasche.

The 1960’s Psychedelic artist Warren Dayton pioneered several political, and pop-culture art Tshirts featuring images of Cesar Chavez, several political cartoons, and other many other cultural icons of that era. Many of the designs produced in the 1970’s are just as popular today as they were back then, maybe even more so. Some of the more notable shirt designs over the decades include the yellow “Smiling” Happy Face Tees, The Rolling Stones’ “Tongue and Lips” logo, “Kiss Me, I’m Irish” St. Patrick’s Day slogan, and the legendary “I ♥ SF”, “I ♥ N Y” or any of the “I ♥ __” variants and spoofs. Of course there is the ever popular Tshirt message “My parents went to ______ (name of place), and all I got was this lousy T-shirt!”, “Who farted?”, “I’m With stupid —->”, and a multitude of other crazy tees.

Sujan, you and many others have lived it so have I, the success from using Tshirts. We don’t need to convince ourselves the value and power of a Tshirt campaign. We already know and have experienced, what I like to refer to as, “The Power of the T” or “Power to the ‘T’ Degree”! Tshirts have always been powerful and IMHO, are even more powerful today!


Tropix Togs gets exclusive rights from Disney to print images of Mickey Mouse and other characters on T-shirts to promote tourism and the Disney brand in the 1950′s.

The company Event City is about to launch a product that will certainly change how people live, attend events, purchase, acquire and receive whatever they buy at any given time, wherever they might be. You can bet they’ll have a Tshirt for that as well!

I wish all of you well and best in your continued success and if you haven’t tried a Tshirt campaign now’s the time to do that.


This article was influenced by my business partner and In2Hollywood Co-Founder David Falicki and Sujan Patel, the CEO of When I Work and Single Grain Internet based companies in the San Francisco Bay Area. It seems we all share the same passion about the power of the T-shirt.




By Nolan Apostle
Contributing Editor
Event City Premier Magazine

Savioke, (pronounced “savvy oak”) a company based out of Santa Clara, Calif., creates autonomous robot helpers for the Hospitality and Services industries is sending its Robot’s to work. Savioke and the InterContinental Hotels Group (IHG), one of the largest leading hotel properties in the world, announced recently the launch of its new hotel delivery robot at the Crowne Plaza San Jose-Silicon Valley hotel. The robot, Savioke’s latest creation, is a Relay Robot known as DASH, and the company is overjoyed to see its robots provide expedient and delightful service to its guests.

The Crowne Plaza San Jose-Silicon Valley is the latest hotel property to begin using Dash and implementing the specific tasks for the Robot to become part of the Crowne Plaza’s front desk team to specialize in delivering items to guests in their rooms. The presence of Dash and the services he provides allows the other members of the team to focus on value-added customer service that only people can provide.

Gina LaBarre, Vice President, Americas Brand Management, Crowne Plaza Hotels & Resorts, IHG, commented: “We are delighted to introduce Dash to our guests at the Crowne Plaza hotel in Milpitas. Given the hotel’s location in the heart of Silicon Valley, I expect our guests to be impressed by the technological sophistication of the robot.”


Robot Dash will board an elevator to deliver snacks to guests

One of the hotel guests who we interviewed not only showed a great surprise when the Robot visited them at their room bringing along their much needed items, but were equally as excited in the technology and the feeling they were living in the future. She said, “I know we’re here in the middle of Silicon Valley and one might expect if this were to happen this is the place for that to be, but I’ll tell ya, I’d be just as impressed here or anywhere else on the planet to see something like this work as well as it does.

Savioke is passionate about delivering easy-to-use yet sophisticated robots that can help people improve their everyday lives by developing and deploying robotic technology in human environments – the places people live and work. Dash is Savioke’s latest version of its autonomous delivery service featuring automatic docking, improved autonomy, and an all new design enabling the company to scale much easier in response to demand. When Dash arrives at the guest’s room, it phones them to announce its arrival, delivers the requested items, and makes its way back to the front desk docking area where it connects itself into its own charging station. The Crowne Plaza hotel team members are excited to explore new and innovative ways to serve their guests using Dash.


Hotel Guest receives delivery from delivery robot

The Crowne Plaza brand assists in making business travel work for its guests, and Dash will further enhance the guest experience through providing quick and seamless delivery of snacks, toothbrushes, water bottles and other amenities to hotel guests. Approximately 3-feet tall and weighing less than 100 pounds, Dash is designed to travel at a human walking pace and can independently navigate between floors, even calling the hotel elevator using a special Wi-Fi connection.

Steve Cousins, CEO of Savioke said: “We’re excited to see the updated version of our Relay robot find a home at this Crowne Plaza hotel. With more than 300 guest rooms, this is the largest hotel to use our robot technology, and as Dash becomes a fixture at the hotel, we look forward to hearing some great stories from guests and staff alike.”


The Crowne Plaza brand is considering this a “testing period” and will determine whether or not to roll out the robot at other properties based on how well the testing goes at the Milpitas hotel. I suppose one might consider this to be Dash’s probation period. Do a good job Dash and keep your best foot forward; uh, maybe not quite your best foot. We’ll leave it at this – keep on rolling Dash, we know you can do it.

Grateful Dead “Fare Thee Well” Tour Celebrates With Tie-Dyed Roses by FTD

Grateful Dead Fare Thee Well Tour

Grateful Dead “Fare Thee Well” Tour To Hand Out Tie-Dyed Roses

FTD teams with Promoters Peter Shapiro and Madison House Presents, and will hand out more than 100,000 roses at the two concerts

By Nolan Apostle
Contributing Editor
Event City Premier Magazine

The leading online floral and gift retailer, FTD, is partnering with Peter Shapiro and Madison House Presents to give Grateful Dead fans at the opening night of both the Chicago and Santa Clara Fare Thee Well concerts beautiful red roses and a special commemorative tag.  In the spirit of the occasion and to show their appreciation to the loyal fans, FTD will also hand out thousands of custom specially created FTD Tie-Dyed Roses.

Roses became an iconic symbol representing the Grateful Dead and their music. The band included roses in songs like “It Must Have Been the Roses” and “Ramble on Rose.”  FTD’s colorful tie-dyed roses commemorate this legendary and iconic band. As a gesture to the flower that has been such an integral part of the iconic band’s image, FTD and Madison House Presents passed out nearly 100,000 roses in all. These are extremely unique and very beautiful roses in all of the pictures we have seen. Definitely representative of the Grateful Dead’s colorful background.

“FTD is honored to help celebrate the 50th anniversary of the band by sharing our red and tie-dyed roses at the Fare Thee Well concerts. We hope the fans enjoyed the roses and commemorative keepsake as a tribute to the amazing legacy that the band has left,” said FTD President and Chief Executive Officer Rob Apatoff, who was at the concert handing out roses to the fans.

The FTD Tie-Dyed Roses feature a beautiful mix of yellow, blue, green, purple or pink, and are available at Event City Premier has not seen these yet, but hope to soon to let you know first hand if they are as beautiful as they seem.

Visit the Grateful Dead’s Empire State Building Light Show here:

Wet’n’Wild of Las Vegas Introduces World’s First ‘SLIDEBOARDING’ Video Game Experience


By Nolan Apostle
Contributing Editor
Event City Premier Magazine

Wet’n’Wild one of the top featured filled water parks in the US western regional states, built a reputation as the “Summer Playground” of Las Vegas and has just launched an exciting, one-of-a-kind interactive thrill ride, a unique waterpark experience, the Slideboarding Game.

Slideboarding at Wet'n'Wild

A Slideboarder with Slideboard in tow

This WhiteWater attraction, is paired up with one of the park’s most popular slides, Zipp Zapp Zoom. This unique Wet’n’Wild addition offers an extreme element of play to entice any major thrill seeker but also simple enough for grandma and grandpa to play as well. This new ride, recently unveiled on Memorial Day weekend will solidify Wet’n’Wild Las Vegas as the premier water park in the area according to the facility’s management.

Slideboarding lighted tunnel

One of the many Slideboarding lighted tunnels

The Slideboarding game is the first-of-its-kind in the world and integrates an online gaming platform into a waterpark ride that will define the future of the waterpark industry.
Ok, sounds interesting, but what exactly is Slideboarding? Slideboarding incorporates gaming and competitive sports into a waterslide experience. It creates an X-sport culture that is a game, a sport and a physical thrill and it is expected to set a tidalwave of change throughout the industry forever.

The technology uses a state-of-the-art riding board or vehicle with an embedded game controller, and when combined, creates the ultimate smart gaming system that tracks each player’s progress and score as he or she heads down the slide. The system then posts the scores on affiliated scoreboards. The system creates tailored experiences for each rider in varying degrees of difficulty based upon any prior Slideboard game experience.

Slideboarding - a light and music extravaganza

Slideboarding through 300 feet of lighted tunnels

Slideboarding light show

Slideboarding – a light and music extravaganza

The game incorporates 36 levels of difficulty and the controller is designed to give a rider the experience of being a real-life avatar navigating the slide. The ride is featured at the park’s Zipp Zapp Zoom tower’s green slide. The Slideboarder is one who engages in the Sideboarding experience, “plays” or rides the attraction while sitting on the raft or board like seat with hand grips that double as the game controllers.

There are a series of color-coded buttons that match the same colored bulbs displayed within the dark, 300-foot-long tunnel while passing over hidden sensors within the slide. The Slideboarder must mimic the patterns as they pass thru a dark tunnel while self selected music is being played on their Slideboarding custom experience. The game is scored and plays a lot like the game Simon.

Slideboarding App

Slideboarding App – Practice at home or on the go

Wet’n’Wild just launched the SLIDEBOARDING App a few days ago, it will simulate the actual ride experience. It features a replica of the park’s, Zipp Zapp Zoom, with the same twists, turns and colored buttons. Slideboarders will be able to practice their skills while away from the park or on the go to prepare for their next visit. Gold and VIP Season Pass holders can enjoy this experience all summer long and others can pay-to-play as they level up. Visit our Creative Magazine website for downloading links to the Slideboarding app.

Slideboarding Scoreboard

Slideboarders checking out their score

This is the park’s 3rd Season at their Las Vegas location and their general manager, Takuya Ohki assures us, “Our 2015 season promises to be amazing and one of the best ways to take advantage of everything we have going on is with a Season Pass; with savings deals available throughout the season, it’s never been more affordable to have one for every member of the family.” He adds that they are “…thrilled to be the first park in the world to feature this Slideboarding technology and to bring such a fun element to the Las Vegas valley.”

Slideboarding end of the line

A happy Slideboarder at the end of the ride

Wet’n’Wild of Las Vegas has 25 slides and attractions in more than 20 acres of space, and offers facilities for private parties, meetings and special events, recently hosting an event for over 5500 attendees. There are several locations at the park for companies and individuals to rent for special event activities.

The park produces some of their own events as well, such as Dive-in Movies – every Friday night hosting a family movie at the “wave pool” area of the park. This activity will run now thru the middle of August and the movie schedule can be found on their website. The park also produces a weekly event, their “Saturday Sessions” – a Family Friendly Rave every Saturday night from 8pm – 10pm in the wave pool area. It transforms into a friendly dance party with a Teen DJ spinning the hottest tunes and a host of surprises. Lots of neon glow sticks, light up goodies, and more. The park also has an area for food and beverage in a restaurant – café style atmosphere. The park is located in the Southwest side of Las Vegas near the intersection of Fort Apache and Warm Springs,

Event City Premier plans to visit Wet’n’Wild soon to bring you a diverse roster of Slideboarders that will give you their first hand opinion on this radical new concept integrating online gaming into a full, onboard waterslide interactive experience.

Feel free to visit the Wet’n’Wild Website for more information about the Slideboarding attraction, or any park related information as well as online ticket sales. Visit the Event City magazine sites and learn more about the online portal for the Events & Creative Industries™.



Contributing Editor – Nolan Apostle
Reporter, Photographer – Johnny “EXO” Apostle
Photographer, Artistic Director – Linda Buxton

Amazing Comic Con Las Vegas returns June 19-21, 2015, to the South Point Resort and Casino with the best and brightest in comic book and pop entertainment. You will have the chance to meet and greet your favorite creators and celebrities at this 3-day massive event, filling the hotel property’s elaborate exhibit hall, an international artist alley, video game arena, hundreds if not thousands of people in costume and much more. There is something for everyone at the Amazing Las Vegas Comic Con, from After Hours parties to family fun on Sunday Kid’s Day! This amazing showcase of animation characters, cartoon, comic book, pop entertainment celebrities and all related artistic endeavors feature a great rendezvous of Celebrity Guests at this years Amazing Comic Con Las Vegas.

AMAZING LAS VEGAS COMIC CON is the premiere pop culture event, featuring the very best comic creators in the world, extensive programming, and wizards of cosplay. This show takes place at the South Point Hotel and Casino June 19-20-21. Sign up and purchase tickets by following this link.

Here’s a Sneak Peak at what you can expect to see at the Amazing Comic Con Las Vegas:

SPECIAL GUEST: JOHN BARROWMAN from Arrow, Doctor Who, and Torchwood!

JOHN BARROWMAN makes an appearance at Comic Con Las Vegas on

SATURDAY June 19, and SUNDAY June 20
Autographs, Photo Ops, and VIP Packages Still Available.
View His Complete Schedule!


Your Opportunity to shake hands with the Incredible Hulk & other Action Hero adventures!

Amazing Las Vegas Comic Con believe pop culture begins with comic books, and what better way to showcase this, then by bringing top action heroes and villains from your favorite super hero and genre films to the South Point June 19-21?! From Avengers to X-Men to Halloween and more, introducing the two newest additions to a star studded guest list- TYLER MANE and TROY BRENNA!

Tyler Mane is is best known for his roles as Sabretooth in X-Men, Ajax in Troy, and Michael Myers in the remake of Halloween and its sequel, Halloween II. He’s also appeared in many other films such as Scorpion King, 247 F, and Gunless, as well as on fan-favorite TV series. The first film, Compound Fracture, from his own production company, Mane Entertainment, was a supernatural-thriller released in 2014.

Troy Brenna, a Las Vegas local, makes his first ever comic con appearance at Amazing! After a brief foray into the world of pro football, Troy found his true calling in the world of film and television. From giant films like AVENGERS, XMEN and THOR to fan-favorite television shows like ARRESTED DEVELOPMENT, ENTERPRISE and BUFFY THE VAMPIRE SLAYER, Troy has been amassing a list of impressive credits ever since. If you want to know what it’s like to shake hands with the Hulk himself, come and meet Troy Brenna!

Both Tyler Mane and Troy Brenna are scheduled to appear at the Amazing Las Vegas Comic Con on each of the three days of the convention, from June 19th, 20th, and 21st. They will be seated in a booth on the main convention floor where they will be meeting the fans, and talking about their experiences in entertainment. Each will be available for autograph and photo ops, please check their location for pricing, and specific schedules.

Also, Tyler and troy will be joined by action star Chris Casamassa on Friday evening for their “Hollywood Tough Guy” panel. This is scheduled for 4pm in the “Tree Rooms”, and is a perfect way to kick off the expanded programming tracks of the 2015 Amazing Las Vegas Comic Con.


Comic-Con International: San Diego began in 1970 when a group of comics, movie, and science fiction fans — including the late Shel Dorf, Ken Krueger, and Richard Alf — banded together to put on the first comic book convention in southern California. Comic-Con started as a one-day “minicon,” called San Diego’s Golden State Comic-Minicon, on March 21, 1970 at the U.S. Grant Hotel in downtown San Diego. The purpose of this single-day event—which included two special guests, Forrest J Ackerman and Mike Royer, and drew about 100 attendees—was to raise funds and generate interest for a larger convention. The success of the minicon led to the first full-fledged, three-day San Diego Comic-Con (called San Diego’s Golden State Comic-Con), held August 1–3, 1970, at the U.S. Grant Hotel, with guests Ray Bradbury, Jack Kirby, and A. E. van Vogt. Over 300 attendees packed into the hotel’s basement for that groundbreaking event, which featured a dealers’ room, programs and panels, film screenings, and more: essentially, the model for every comic book convention to follow. – See more at:

Led Zeppelin’s “Stairway to Heaven” Unfolds in Jimmy Page’s Story of this Extraordinary Rock’n’Roll Ballad

Led Zeppelin’s “Stairway to Heaven” is Explained by Jimmy Page in How the Most Played Rock Song was Created

By Nolan Apostle
Contributing Editor
Event City Creative Magazine

Growing up in the San Francisco Bay Area, one of the most culturally rich areas in the world, and arguably, the location of the birth of the Rock’n’Roll Music Scene, I was an avid listener of Rock’n’Roll Radio Music. As a young kid, and after receiving my first single (45 rpm record) from my cousin Mario, the Rolling Stones Satisfaction, I was hooked. I must of played that record 1000 times and enjoyed it more each and every time it took a spin on my small square record player – you know, the one with a plastic arm and solo speaker in the box below the actual turn table. I was proud to be a cool kid in the Bay Area in the 70’s, we had it all. There was Winterland, The Fillmore West, the Avalon Ballroom, Carlos Santana, Journey, Big Brother with Janis Joplin, the Jefferson Airplane and so many more, and of course the man who kept it all moving forward, Bill Graham.

Bill brought bands from all over the world to San Francisco. He was a visionary that nobody in the industry could keep up with, I personally believe that was a big part of Bill’s early success. He took his company (BGP – Bill Graham Presents) and the industry by storm and rolled over it like a giant bat out of hell. After all, it was a vicious business and Bill had the persona built into him to naturally be a tough leader in a crazy industry and do what he had to do, not only to survive but to thrive. BGP brought Led Zeppelin to San Francisco a day after Bill’s birthday in 1969. They played 8 shows from January 9th through the 12th, and fans who experienced at least one of those shows say it was some of the bands best playing ever!

Three days after my 10th birthday Led Zeppelin played their very first concert in the United States, a show in the Denver Auditorium Arena – what’s now part of the Ellie Caulkins Opera House. The band played a short unannounced set and floored everyone in arena. It didn’t take a genius to realize they were going to be a huge success. As time went by the band built up its music repertoire which included many classics, but none like the most played rock song ever, STAIRWAY To HEAVEN.

Stairway is a phenomenal piece of music, a genius in songwriting, with some incredible Celtic Folk undertones and an incredible array of orchestral crescendos. So have you ever wondered how did Zeppelin’s guitarist Jimmy Page come to create this great work? Listen to his story, from the man himself in the above video. Page refers to the use of recorders in the song’s intro to give it a “slightly medieval feel.” Page mentions how the Multi-instrumentalist, Led Zeppelin’s bass player, John Paul Jones had the idea for the recorders and played them himself. This is one of the best interviews I have seen of the legendary Jimmy Page.

As I previously mentioned, I was an avid fan of the Radio and listened constantly to all types of formats. It was rare to not hear Stairway to Heaven being played somewhere, if not on the radio. It became so prevalent to me that I would jokingly bet my friends a couple bucks here and there that this brilliant piece of music was probably the most played song on radio. Of course they always challenged me to this wager considering we couldn’t prove it either way. Then one day, in the presence of one of my gambling buddies, while listening to KSAN, Jive 95 Radio, the announcer made the claim while introducing his cued up song, “Unequivocally the most played song on the radio today, Led Zeppelin’s Stairway Heaven”. I stretched out my hand as he laid a 10 spot in it, I snatched it up and took my buddies for a Coney Dog to the local A&W. I’m sure you’ll never guess what song was playing on the Jukebox as we walked into the Root Beer palace? Yep, you guessed it, Stairway to Heaven! We laughed in sync, and I think that day we all probably had one of our best Coney’s ever.

EnPlug Wins Big at CES 2015

Enplug – CES LaunchIt Startup Competition Winner

By Nolan Apostle
Contributing Editor
Event City Premier Magazine
When was the last time you used your smartphone to interact with any display located in Concert Halls, Hotels, Nightclub, Bars, Restaurants, Airports, Gyms, Arenas or anywhere? I’m sure the answer is never, or close to it. If Enplug, the software powerhouse with a product that is installed in thousands of displays in different sizes and form factors in more than 20 countries throughout the world has their way, their product will be in every single public display everywhere. Enplug is creating an international collection of displays with its public computing platform that instantly transform any monitor, TV, display of any kind into a public computer, enabling businesses to seamlessly engage with their audiences.

Enplug’s objective is to create the world’s best enterprise display software with an App Market, offering businesses the largest variety of social media marketing tools and content including live and interactive Instagram feeds, Twitter feeds, RSS and news content, real-time waitlists, and many other solutions created by third-party developers.

A businesses can download the software at or on the Google Play Store. Enplug also offers a mini device pre-loaded with Enplug software that can be connected to any display via HDMI. All management of the displays’ apps, content, analytics, and settings are in the Enplug Control, available on iOS, Android and also as a web based product.

Some of Enplug’s existing customers include Dave & Buster’s, Silicon Valley Bank, BMW, Marriott, Crossfit gyms, and several hundred companies worldwide.

Visit this unique public computing platform and see why everyone’s excited about


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