2007 Venture Forum comes to San Francisco

Have a great startup plan but need seed money? Head on over to the Larta Institue’s Venture Forum, May 1-2 in beautiful San Francisco.

Venture Capitalists, Corporate Executives and Entrepreneurs to Connect on Latest Technology Innovations at the 2007 Venture Forum

Larta Institute’s 13-year old Venture Forum returns to the Bay Area after its Silicon Valley debut in 2006. Largest show of its kind will link innovative life sciences and high technology startups from the U.S. and Pacific Rim with private investors, corporate partners, M&A firms.



One Thousand high technology and life science innovators, venture capital firms, government agency representatives and corporate investors will meet in San Francisco May 1-2 at a very special event, “The Venture Forum’s” (http://www.theventureforum.com/), an annual event to connect early stage innovators and start-up firms with funding sources. Since its inception 13 years ago, The Venture Forum has facilitated $600 million in venture capital, corporate and government investment, thereby helping innovators move high-value technologies closer to commercialization.


This conference was created by the Larta Institute originally formed in the Super Information Highway year of 1993 through legislation enacted by California to assist small companies developing innovative technologies. The Institute has expanded dramatically since then to serve thousands of clients in a wide variety of technology sectors globally.

During this two-day event, the Venture Forum will “offer seed and startup capital investors a glimpse into the future of every major technology sector, from nanotechnology to the Internet,” explains Rohit Shukla, Larta Institute’s CEO, “We believe entrepreneurs are our seed corn, the genesis of technology companies of the future, and we will connect them with private investors and strategic partners so they can bring their innovation to the commercial marketplace”. This year’s forum will feature a truly special keynote ”conversation”: Vinod Khosla, founder of Khosla Ventures, in conversation with Matthew Bishop, Chief Business Writer and American Business Editor of The Economist. Other keynoters for the event are Steve Burrill, CEO Burrill & Company, Scott Horsley, Business Correspondent for National Public Radio, William O’Brien, Senior Vice President NASDAQ, and Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, UC Berkeley.

Unlike typical trade shows or conferences, where the event has little follow-up, The Venture Forum is connected year-round to funding sources through the Larta Institute. Larta has commercialization program contracts with DARPA (Defense Advanced Research Projects Agency), the National Institutes of Health (NIH), the National Institute of Standards and Technology (NIST) www.larta.org/governments.asp and several global R&D Centers www.larta.org/globalbridge.asp to help these innovators commercialize their products.


Now in its 13th year, The Venture Forum is the largest – and longest running – showcase of early stage innovation and entrepreneurship on the planet. It is the must-attend event for those seeking access to untapped quality deal flow from around the world.

Venture Forum presenting companies are drawn from Larta’s robust pipeline, and prepared by Larta’s world-class mentors to deliver presentations focused on a solid business proposition, excellent science, and strong growth potential for an audience of investors, partners and customers.
Venture Forum Advisory Committee members include top technology sourcing, investment, and licensing executives from Samsung Ventures, Johnson & Johnson, Burrill & Company, Intel Corporation, Technology Partners, Allergan, Unilever Technology Ventures, BASF Venture Capital America Inc., Research Corporation Technologies, Inc., DuPont, Advent Technologies, Yahoo! Inc., Lilly Accelerators, Pfizer, Boston Scientific, Cargill Ventures, Genzyme Corporation, Merck & Co., Inc., Sharp Corporation, BD Ventures, and Siemens TTB.




Registration for the two-day event is $995. Register early to receive a 40% discount. To learn more about the Forum and to register to attend, go to http://www.theventureforum.com/registration.asp.


Larta Institute’s mission is to increase economic development through the improved transition of scientific and technological breakthroughs from the laboratory to the marketplace, where they can solve problems, enhance economic opportunities, advance medical care, and better people’s lives. Larta Institute is an independent, private, nonprofit 501(c)(3) corporation registered in the State of California.


Larta manages the Network T2 Consortium www.larta.org/networkt2.asp , a major consortium of universities and nonprofit research institutions focused on the goal of connecting innovations spinning out of universities with the marketplace. Network T2 Consortium is one of the largest groups of its kind ever created, with 19 members. The member institutions conduct over $2.23 billion each year in R&D, forming one of the world’s largest research networks and one of the nation’s leading engines of economic growth. Larta also works year-round with its extensive network of corporate investors, venture capital firms, and other private investors to be the link between concept and commercialization.

Since its founding in 1993, Larta has assisted companies in raising more than $1.5 billion in capital investment. Its programs serve thousands of businesspeople each year. Larta accelerates the transition of cutting-edge technologies to the marketplace by connecting innovators to investors and companies, and leveraging its extensive network of relationships and resources.

CREDENTIALED MEDIA: To register for a press pass, please contact Abigail Pohlman at apohlman@larta.org or 213-765-4836.

SPONSORSHIP OPPORTUNITIES: For information on sponsorship opportunities contact Carlos Gutierrez at 213-765-4833 or email at cgutierrez@larta.org.

For more information contact Rohit Shukla, CEO & Founder, at rshukla@larta.org

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Below the line:April 2007

A monthly column following recent events in the New Mexico’s growing film industry.




Hello Campers!


Thanks for joining me as I embark on a new career as a crew member on one of the several major motion pictures that are now filming in New Mexico. I’m currently studying in the Santa Fe Community College’s Film Crew Technical Training Program, which is endorsed by the local union (IASTE 480), the New Mexico Film Commission, and the ol’ G’vner himself, Bill Richardson.


In this program, we train for positions “below the line”the grips and gaffers, sound guys and production assistants–not the cameraman, director, art director, or the many assistants. Those guys get the BIG credits and are “above the line.” As major film and indie productions come to the state, there is a growing need for crews to assist the folks who come out here from LA. Studios also get a nice tax incentive for hiring a certain percentage of New Mexico workers, so it’s a win-win for everyone.



Hollywood film production, even in New Mexico, is governed by a fairly strict set of rules known as set etiquette. So what we learn in class and in our studio and location shoots is not only our craft, but also how to act on a set. And I don’t mean acting per se, but how to do your job, who to talk to and NOT talk to, and how to do good work and get noticed. We’re told that if we don’t burn down the set or kill anyone, or try to get chummy with the actors or any above the line workers, we’ll probably make it as a paid (or unpaid) production assistant until we can join the union and really go to town.



This column will be my way of letting you peek into this this world, as I complete the classes and move into the real world of film production and a member of a real crew. It might take a while to get there, but I hope we make the journey together. Have any questions or comments? I’ll get back to you in my next column.


Until then, keep watching this space for new developments and don’t step on any cables!



-Mike (the future) PA



Coming up soon:


Work on Comanche Moon, and an extra in Wild Hogs!

Corporate Clean and Creatively Cool™

The Event City Network (ECN) will reach the largest population of professionals who serve all aspects of the Events & Creative industries. ECN’s focus is on distinct market segments which include the Special Events, Meeting Planning, Hospitality, Travel, Art, Entertainment & Music industries and all of their vertical markets. Additionally, Food & Beverage, Publishing & Printing, and Associations or Non-Profit Organizations affiliated with these market segments are included as important elements of membership.

The Event City online portal offers a plethora of services, important industry-related concepts, critical information and imperative business solutions for all aspects and market segments of the Events and Creative industries. Additionally, the marketplace channel, Event City Emporium, will host thousands of extremely unique products specific to these represented professionals and their industries.

ECN had 5 unique Beta Tests in the past 10 years, receiving a wealth of positive feedback and information from the Event City testing community. Within the last two years they have harvested a substantial collection of Beta Test recipients, well over 10,000 qualified Meeting Planners, Event Producers, Hospitality industry professionals and corporate buyers and planners as well as some associates and friends. All of this quite simply means- Event City knows their current audience and what they want. The sky’s the limit for the Event City Network, and we’ve made it incredibly easy participate!

The current plan is to launch with several thousand beta testers. Approximately 1,000 testers will be Meeting, Event and Corporate Planners, though that number continues to grow as more and more members request their beta testing privileges. After the final beta soft launch is complete there will be a “public” launch event with more than 10,000 members, where at least 6,000 will be Meeting, Event and Corporate Planners.

ECN‘s mission is to become the portal property available 24/7 to assist Events & Creative industry professionals, at all levels, in all aspects of their business and professional goals, offering everything  from project management and planning events to receiving advice and purchasing any type of product or services within the Events & Creative industries–and beyond. Joining Event City will assist everyone from industry professionals to rank beginners in all of their endeavors. Ultimately, the ECN ideology is to create a philanthropic organization that will allow Event City to better the lives of others.

ECN expects to be the industry’s first choice for new product development, RFP’s, advance productivity and industry related education, efficiency advancement- both for the individual as well as small businesses to major corporations, product showcasing, general industry assistance, news, information, and promotion, marketing and advertising opportunities as well as a full scope of editorial content.


Productivity at Hyper-Speed for the Events & Creative Industries.


FAQ: Event City Emporium

What is the Event City Emporium? 

The Event City Emporium (ECE) is the main Product Showcase of the Event City Network’s Marketplace Channel. A spinoff of TE Products, Retail/Wholesale Gift Stores with Event Industry Solutions, this new bazaar will offer a plethora of products for thousands of the Event City members affiliated with all aspects of the Events & Creative industries.

What’s in it for me?

As a member of Event City, besides all of the unique products that will be available to you for purchase, you will receive discounts, promotions and many other features and benefits associated with the ECE. Your purchasing power just accelerated to light speed!

You will be able to buy:

  • -Decorations & Props;
  • -Food & Beverage items;
  • -Theatrical lighting and Sound equipment;
  • -Costumes and wardrobe pieces;
  • -Art & Photography equipment and supplies; and
  • An incredible collection of unique, custom-created items.

You will be able to purchase any type of product or service within the Events & Creative industries and beyond.

What products and services are available?

ECE expects to be the industry’s first choice for new product development, whether it is a new line of linens, rental chairs, or drink mixers; Lobsters from Maine;Electroluminescence lighting, or wedding supplies; live flowers, decorations and ambiance; audiovisual equipment, or even indoor fireworks. There never has before been a more eclectic selection of products available from one supplier! The Event City Emporium’s merchandise offering will be as diverse as its audience.

Who can join?

Event producers, meeting planners, tradeshow managers, musicians, performers, artists, photographers, photo stores, retailers, music stores, gift outlets, hotels, restaurants, nightclubs, bars, delicatessens, cafes, gift basket companies, travel people, entertainers, record companies, corporate buyers, TV & Radio stations, media–the list goes on and on. This is just a sample of many of the buyer/members of the Event City Network.

Why should I join the Event City Network?

Our buyer network and ability to reach individuals–as well as small businesses and major corporations–will assist in developing the greatest online product showcasing tool ever. Our network will only grow and become more diverse as we continue to increase our promotions, marketing and advertising campaigns.

How much does it cost to join? 

There is never a fee to be a member of the Event City Network and (unlike other “membership” oriented facilities)Event City Emporium will not have any charges associated with our online stores.

Event City Network (ECN) will reach the largest population of professionals serving all aspects of the Events & Creative industries. It focuses on distinct market segments, including Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Food & Beverage, Publishing & Printing, and all Associations affiliated with these industries and all of their vertical markets.

The EVENT CITY NETWORK is Productivity at Hyper-Speed for the

Events & Creative industries.

Event City is:

A vast network of different disciplines interconnecting to form a united whole!

The disciplines of the EVENT & CREATIVE Industries will include:
Special Events
Meeting Planning
Food & Beverage
Publishing & Printing

Watch here for sneak peeks of our categories and countdowns to their launches!