By Nolan Apostle
Contributing Editor
Event City Creative Magazine

December 7, 2009

CES Logo


Nearly 600 West Coast US-Based Companies will Exhibit at 2010 International CES® the illustrious Consumer Electronics Show this year. Technology companies based in the western region of the United States will showcase their latest consumer electronics (CE) products at the 2010 International CES is the world’s largest consumer technology tradeshow. The 2010 International CES runs January 7-10 in Las Vegas, Nevada, and is anticipating more than 110,000 attendees. This year there is a record number of first time exhibitors expected to reveal their latest CE products among more than 2,500 exhibitors. “Every year our sales and purchasing teams get the opportunity to reach out, connect and expand our business relationships at CES,” said Scott Kusel, president, Evertek Computer Corp., located in Oceanside, California. “As an industry leader, we are focused on delivering the best deals to our partners worldwide, primarily through the internet. We also consider ourselves a small company and value face-to-face interactions. CES provides the venue for us to balance both objectives, turning a global event into a personal conversation, which makes perfect business sense.”

CES will host new CE Spotlights on the show floor, including new destinations:

EHX@CES, a dedicated show experience with free manufacturer training, an exclusive attendee reception, complimentary access to the high-performance audio demo rooms and CE Pro Headquarters;

iLounge Pavillion will feature the latest and greatest iPod, iPhone and Macintosh related products and technologies; and

Living in Digital Times, which turns the concept of a traditional exhibit upside-down with focus on technology that’s relevant to particular lifestyles. After successful launches of Kids@Play and the Silvers Summit, Living in Digital Times is now adding the Digital Health Summit, Mommy Tech and HigherEd TechZones. “Every year we design products that help improve the driving experience,” said Glenn Ihrke, vice president, national sales, Alpine Electronics of America, based in Torrance, California. “CES is the showcase where we unveil our latest innovations to our retailers, helping them deliver top-quality products to their customers, creating the best in-vehicle systems for the individual needs, lifestyles and budgets of the consumer.”

Other must-see attractions include: The Gaming Showcase which is back and bigger than ever before featuring gaming hardware and software with the entire range of consumer electronics products from online PC and HD gaming, plasma HDTV and home theater furniture to surround sound and power conditioning hardware; Location Based Services, which includes the Safe Driver TechZone, serves as the premiere location for providers of custom technologies, services and advertising sent to portable and in-car navigation devices, based on their current locations; and Sustainable Planet the hot spot for world-changing technologies, whether benefiting the environment, utilizing new forms of sustainable energy, renewing our resources, or contributing to the development of nations both on and off the grid.

“We have some very exciting, earth shattering, still-under-NDA news and products to announce at the 2010 International CES,” said Nicolas Villalobos, senior manager at Shuttle Computer Group in Los Angeles, California. “We’ll have a booth to showcase it all. And, we’re holding a press conference this time around to really kick things off, and get some questions from the media answered. I look forward to explaining “SPA”™ and hope to see everyone there.”

The 2010 International CES will host 20 market-specific TechZones throughout the Las Vegas Convention Center. These TechZones will highlight the latest in 3D Technology, Digital Health, eBooks, Netbooks, Robotics, and much more. In addition, the CES conference program kicks off on Wednesday January 6, 2010, featuring more than 250 conference sessions with 800 top tier speakers. The conference program unites the industry’s most respected experts to address the latest trends, strategies and profit opportunities in consumer technology.

The 2010 program will have nine Knowledge Tracks, including; Emerging Technology, Home Entertainment and Lifestyle Technologies, Issues and Attitudes, In-Vehicle Technology, Just the Facts: Research, Reports and Revelation, Technology and The Environment, Wireless Communications, Wireless Retail and brand new UP NEXT at CES: Creativity, Content and Cash. “San Jose, California-based Astak makes the lightest, most convenient, fastest and full-featured 5 inch eBook Reader available and will be unveiling new models at CES,” said Bob Barry, director, global business development, Astak. “There are twenty formats included, Adobe Digital Editions, higher resolution, Text-To-Speech, 6 colors, a USER-Replaceable rechargeable battery, E-INK, SD memory to 16GB (holds 8,000 eBooks) and a free leather case!! This is the Pocket PRO landmark that we can’t wait to unveil at CES.” For a complete listing of CES exhibitors, please visit the 2010 CES exhibitor directory now to see why this is the LARGEST SHOW IN THE WORLD FOR CONSUMER ELECTRONIC GOODS! See you at CES 2010!!

Note to Reporters, Writers, Editors, Photographers, Videographers, Journalists of all types: The Event City Network is launching LIVE
at CES 2010 and we can use your help. Please contact us if you or someone you know is interested in attending CES 2010 to assist us in covering the entire conference and tradeshow along with all activity! Contact us at ec@eventcity.net – THANK YOU for reading the Event City Creative Magazine.