Recent Harvests and Massive Fires in California Wine Country Wants World to Know Still Open for Business

Nolan Apostle
Producer & Contributing Editor
Event City Premier Magazine

The Northern California Wine Country harvest is complete and the threat from wildfires has subsided, these Northern California communities now face the daunting task of healing and rebuilding. This article is about YOU coming to the Wine country in California to help bring it back. This obviously was an enormous disaster to say the least and it will take a very long time not just to heal, but to rebuild all of the communities destroyed by these fires. We bow our heads to say a short prayer, to offer positive thoughts to those who lost their lives, to their families and friends. We ask ourselves, how can we help everyone affected by this disaster, practically speaking, with such a discouraging task? By visiting the wineries, staying in the Hotels and exploring the area just like you would any other time, but now they need you more than ever!

Tourism is the area’s lifeblood. Many residents and businesses, even those not directly impacted by the fires, lost weeks of work and income as fires forced evacuations and road closures. Many will not have their jobs back for months or longer. Some have lost their jobs and need to find new work because their businesses are gone. The more people who will visit the area will play a role in building these communities back and help get them on the road to recovery.

BraverySavedCalistoga  ThankUpgeWineCo

The people at Visit Napa Valley are so passionate about helping the area rebuild they have plastered their website with some great photos urging you to explore the Wine Country – the restaurants, the wineries, the hotels, all the various events, letting everyone know that the entire area is “Open for Business.” They are also very passionate about thanking those that helped during this crisis as you can see above.

“We are incredibly grateful for the work of first responders who fought to save these communities, and we are relieved that firefighters have gained the upper hand,” said Visit California President & CEO Caroline Beteta. “Now we need to do our part to help the recovery.”

“We can all help: Now is the time to visit the Wine Country,” Beteta said. “If you’re already planning a trip, don’t cancel — Wine Country residents need your business now more than ever.”

Consider a trip this fall, when the weather is beautiful, vines show autumn colors and there’s plenty to see, taste and experience.

“We’re open for business,” said Clay Gregory, president & CEO of Visit Napa Valley. “Now is the perfect time to experience the #NapaValleySpirit for yourself.”

“We need people to visit,” said Tim Zahner, interim CEO of Sonoma County Tourism. “We are open and ready to welcome guests. We are #SonomaStrong.”

The region has more than 1,200 wineries, and fewer than 10 were heavily damaged. Most tasting rooms have reopened. And vintners expect the 2017 vintage to be excellent — 90 percent of this year’s grapes were harvested before the fires struck.

In addition to buying California wine and visiting Wine Country, there are many ways to help Wine Country communities recover. For the latest travel and fundraising information please visit the following locations:

“We are doing everything we can to tell the world it’s time to visit #CaliforniaWineCountryNOW,” Beteta said.