Premier Halloween Haunt at the Preston Castle in Ione

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By Nolan Apostle
Contributing Editor
Event City Premier Magazine

Northern California’s premier Haunt is in a little town off the beat and path near the borders of Amador and Calaveras County. The town of Ione California is actually in Amador County and is the once home of wayward boys known as the Preston Home for Boys. Now known as the Preston Castle, it was built in 1894 as a facility to help lost boys who didn’t have a home or became too rambunctious to stay in their own homes. Officially, the facility was a reformatory school for boys to help them in their “rehabilitation”, whatever that might have been. It also became a state operated Educational facility for both Academics as well as a school to help build Trade or Vocational skills.

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In the 1930’s the building was condemned for not having a modernized fire protection system and earthquake retrofitting construction. In 1943 a state structural engineer deemed it unsafe in the event of a major earthquake. Finally in 1955 the last of the alumni of boys that lived there were moved out. In 1960 the building was completely vacated and set for demolition.

Around the same time a group of local citizens came together to do something about this piece of California history and needed to find a way to save the Preston Castle from being destroyed. Their approach was not just based off of the historic value of the property, but the fact that those in the town of Ione grew to love the Preston Property and considered it to be an Icon for the town. In 1961 the townspeople petitioned for it to NOT be torn down. It took years of work and political strife and after all of their hard work the town received a Historical Landmark Designation in the early 1970’s.

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Since then they have done what they could through private donations and an army of volunteers to keep Preston Castle alive and operational. Plenty of elbow grease and hard work went into the upkeep of the Castle property over the years to improve upon its overall care and upkeep, but it became a much larger project then anyone could imagine. As the work piled on this big project became larger and larger. After all, it is a Castle.

A few decades later the Preston Castle Foundation was formed and the real work began. They were granted a long term, 55 yr lease, to take care of the building. Then in November of 2014 the Preston Castle Foundation was deeded the adjacent 13 plus acres of property which of course became the entire “castle grounds” and a great spot for a Halloween Haunted house! The revenue from the haunt provides funds to help in the upkeep of the property throughout the year, but it is barely enough to keep it going. More fundraisers are happening every year and some of the facilities are available for special events and parties.

As a historical location and the overall backdrop the Preston Property could not be a more classic and perfect space for a true Halloween Haunt. That term “Halloween Haunt” is what those in the industry call locations created for scary Halloween Event experiences. The work and fortitude that goes into the Preston Castle to create this year’s haunt is easily determined by the massive staffing of organizers, producers, character actors, production crew, lighting, audio visual effects, costuming and much more. If there was a testament to any attraction’s success it would be the lines of patient revelers that would rival any Disneyland related popular ride, including their very own Haunted Mansion during the Disney Halloween Season. Some waited hours in the lines to walk through what some claim to be a “truly Haunted House.“ On this opening weekend the Haunt Attraction was a sell-out, good news for the Preston Castle Foundation, but it did make for the long lines, but everyone seem to be a great mood eagerly awaiting their first timid steps into this frightful ordeal.

Was the Preston Castle Haunt a top notch, Northern California Halloween experience? Not top notch, but it was good. Was it worth the wait and $20 (top ticket price) for the 45 minute to one hour experience? Absolutely! The army of volunteers was mostly kids to young adults who put this massive production together to help create what some called an “horrific nightmare experience” or in a more calmer tone, “a scary and fun way to celebrate the Halloween experience”.

Less than two hours from many parts of the SF Bay Area, the Preston Castle Haunt is a must attend to any Haunted House aficionado, or just someone who wants to have a great Halloween Haunt experience.  I’m sure if you have ever been on a team organizing and working a haunt you will surely appreciate the Preston Castle Experience and want to share many of your ideas with them to help the team make next year’s attraction even, bigger, better and of course much more scarier! HAPPY HALLOWEEN.

 

ABOUT THE AUTHOR

Nolan-JVAinLANolan Apostle is a published Writer, Editor and Photographer originally from the San Francisco Bay Area. He has produced a countless amount of shows, projects, festivals, and many special events within the Tech, Film Corporate and Hospitality industries. When in the “Startup” role he has been the Chief Project Manager for several Tech positions including the understanding and development of Blockchain Technology. He’s considered an expert in the field of producing Major large-scale events, festivals and city-wide shows. He has managed many Halloween Haunts and once owned a production company housed in a 40,000 sf warehouse in Concord California of which about 25% was Halloween Haunt related props, sets and decoration pieces.  He is considered an event design expert in the fields of Décor and Ambiance for special events, concerts, festivals, parties, the holidays and of course, Halloween. He receives great pleasure from writing and discussing technology and how it applies to the Events & Creative Industries.

 

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BatKid Saves San Francisco as Event City Launches Music Channel “LetsPlay”

By Nolan Apostle
Producer, Contributing Editor and Photographer
Event City Premier Magazine

Let’s Play™ is a featured channel to debut in Q1 2014 on the Event City Network™ during the company’s Live Launch. It will allow Bands, Musicians and Performers to showcase their talents on Event City™ and other areas within the Event City family of websites. It will give all members of Event City the opportunity to see the great talent available through our Events & Creative Community Portal.

Here’s a sample of what Let’s Play is all about – a video and song written by San Francisco Songwriter, Jimi Shawndi, for MILES, the BATKID who stole the hearts of the world when Make-A-Wish Foundation asked him what he wished for, Miles replied, “I want to be Batman for a day”. So BatKid was born and transposed San Francisco into Gotham City! Take a listen to “IF I COULD FLY” Song for Miles and let us know what you think of this local musician’s work. Maybe it will be your song featured by Event City on Let’s Play!

To have your music and videos showcased in our pre-launch and to be included in this future project please send your request to our Music Channel Beta.

Enjoy and Let’s Play™!

 

Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines

Invisible black light paint

It’s here!!!! Invisible UV Light (black light) paint.  We recently saw a demonstration of this product at a convention for the Special Events & Halloween industries. Sure, Black Lights are nothing new, some even consider them “Old School“, but wait till you see what this stuff can do!  The Invisible Black Light paint sprays or brushes on an invisible color coat of what seems to be just a clear paint, completely unrecognizable to the naked or “unassisted” eye; you absolutely cannot see a thing – NO Color.  Turn on your ultraviolet/black light, and this stuff comes to life!

If that’s too much to comprehend you can also apply it to your skin, face arms you name it. It is airbrush compatible too!  This is surely one of my favorite products so far, and I am really looking forward to decorating my house this halloween.  My kids are going to freak out!  Stay tuned for some pictures of the pad and others. Until then click on this link to buy some of your own and thanks for visiting!

Jeff@eventcity.net

Visit the Event City Cool Products Website for this and more unique merchandise for the Events & Creative Industries. If you are have any products that you would like to have us represent that you believe would sell well to the Events & Creative Industries membership, please send your inquiries to our New Products Manager.  To learn more about who the Event City industries are visit our Phase One Launch info page to grab a sneak peak at the details.

Event City Network to Offer WIRLBALL – Lighted Caps and SOFTWARE

Event City Products and the Marketplace Channel, Event City Emporium, which is currently in Alpha Test at their COOL PRODUCTS Site will feature the Wirlball and the Electro Caps as new products being introduced in the USA.

You can now sign up for the Company’s Beta Test at their main site – EVENT CITY.NET which will commence soon, or even contact them directly via their New WEB PHONE featured on their Creative Magazine.

“We hope to offer many different solutions for our Members, to help them learn more about technology, and to allow them to become more efficient and successful in their everyday business affairs”, exclaims Nolan Apostle, Founder & CEO of the Event City Network.

The company will commence their Beta launch in the Summer of 2008 and besides launching their Website Portal for the Events & Creative Industries, they also expect to offer a strong Software product for businesses who are serious about Planning Parties, Events, Meetings, Conferences, even Special Functions to Major Shows.

The company’s software will work partially as a back-end for the Event City Network, it will also be a powerful tool for planners who do everything from small events, meetings, or private parties all the way up the ladder to major Tradeshow Producers, Concert Promoters, Special Event Planners, even Festival Managers and Movie Industry Personnel. The initial software offer will most likely be a licensing deal which Event City Members can purchase with certain features and benefits depending on their objectives. Members will also receive a discount on purchase of the software product.

“We look forward to launching new products for our Members, it is exciting to be able to introduce them to new and unique merchandise they will use for their projects and to create a better overall ROI”, says Jeff Patino, Product Manager of the Halloween and Special Effects division. The company will also announce very soon some Strategic Alliances, special deals and promotions that are in the works.

New Technology Series Announced-Beginners Java Programming TechTalk

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

PROGRAMMING In JAVA – How To’s

This week is the Java One Conference at the Moscone Center in San Francisco. It is of course not a Hospitality Expo about the Coffee industry, but more about the technology created by SUN Microsystems which is in many different applications and just about everywhere on the web. Oh yeah, and we’ll throw in a little bit of caffeine just for some kicks!

At Event City our Publishers, Editors, Managers, the “powers that be”, have decided to begin a series of articles and reports for all that is Technology, and how it spans into YOUR industry. Continue reading

WHY INTERNET ADVERTISING?

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

Why not? Sure that’s the easy way out. Ask a question give a simple answer. For the last year or so since we have talked to many of our Alpha and Beta testers about being more successful on the Internet we have heard this question time and time again. Why Advertise on the Internet? Why spend any amount of time investing in the Internet besides a website? It’s too confusing. It’s too difficult. Hackers will just steal what we do anyway! How can we earn revenues when there are experts out there doing just that? We will attempt to answer all those questions and much more as we visit Ad Tech San Francisco at Moscone Center over the next few days. This is a fascinating subject and all of the technologies behind these solutions are truly brilliant!

First things first though. If you are involved in any of the Event City’s industries, the Events & Creative Industries you definitely should be attending Ad Tech. As we cover this three day show in San Francisco, we already realize the magnitude of it’s presence here in San Francisco alone. Social Networking a huge buzz word in general and at the show is seems to be a perfect fit for the Social Butterflies of the City By the Bay. Well as we come to realize there is so much more to “Social Networking” than one might perceive.

Ad dollars are just a part of what Ad Tech is all about. Sure the Goods are where the Gold is, or Cash is King (or is that Cache is King) but is that always true, especially in this day and age? I’m not too certain anymore. Tiny startups to major players like Google, Yahoo, Nestle and Kodak (Yep, even Nestle’s Chocolates and Kodak Film company) are here, and you can bet they are not just Chocolates and no more film for the once gigantic firms. So what are two companies like these doing here? Who incidentally fall into the realm of the Event City’s “Events & Creative Industries“?

Come on down and find out. Or if you can’t make it to Ad Tech San Francisco, please visit their website and learn about Ad Tech’s world tour, probably coming to a city near you. So if you are one of those who think that the Advertising and Marketing world on the Internet is not very important, you better think again; and that’s no threat, it’s reality. Come to Ad Tech and learn, that’s where I will be. Here are some highlights of this great show.

Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.


Hear from four of the hottest stars of online video, including Kevin Rose (pictured) of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.

That’s the key to what Ad Tech can offer. How you can learn to leverage programs like those above, and so much more to expand your own audience, no matter who that audience is. The Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Motion Pictures, Food & Beverage are all industries that can leverage these programs and expand audiences and reap the benefits.

I look forward to attending this show and covering it for all of you, my associates on the battlegrounds of the Events & Creative Industries- the EVENT CITY NETWORK!