WHY INTERNET ADVERTISING?

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

Why not? Sure that’s the easy way out. Ask a question give a simple answer. For the last year or so since we have talked to many of our Alpha and Beta testers about being more successful on the Internet we have heard this question time and time again. Why Advertise on the Internet? Why spend any amount of time investing in the Internet besides a website? It’s too confusing. It’s too difficult. Hackers will just steal what we do anyway! How can we earn revenues when there are experts out there doing just that? We will attempt to answer all those questions and much more as we visit Ad Tech San Francisco at Moscone Center over the next few days. This is a fascinating subject and all of the technologies behind these solutions are truly brilliant!

First things first though. If you are involved in any of the Event City’s industries, the Events & Creative Industries you definitely should be attending Ad Tech. As we cover this three day show in San Francisco, we already realize the magnitude of it’s presence here in San Francisco alone. Social Networking a huge buzz word in general and at the show is seems to be a perfect fit for the Social Butterflies of the City By the Bay. Well as we come to realize there is so much more to “Social Networking” than one might perceive.

Ad dollars are just a part of what Ad Tech is all about. Sure the Goods are where the Gold is, or Cash is King (or is that Cache is King) but is that always true, especially in this day and age? I’m not too certain anymore. Tiny startups to major players like Google, Yahoo, Nestle and Kodak (Yep, even Nestle’s Chocolates and Kodak Film company) are here, and you can bet they are not just Chocolates and no more film for the once gigantic firms. So what are two companies like these doing here? Who incidentally fall into the realm of the Event City’s “Events & Creative Industries“?

Come on down and find out. Or if you can’t make it to Ad Tech San Francisco, please visit their website and learn about Ad Tech’s world tour, probably coming to a city near you. So if you are one of those who think that the Advertising and Marketing world on the Internet is not very important, you better think again; and that’s no threat, it’s reality. Come to Ad Tech and learn, that’s where I will be. Here are some highlights of this great show.

Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.


Hear from four of the hottest stars of online video, including Kevin Rose (pictured) of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.

That’s the key to what Ad Tech can offer. How you can learn to leverage programs like those above, and so much more to expand your own audience, no matter who that audience is. The Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Motion Pictures, Food & Beverage are all industries that can leverage these programs and expand audiences and reap the benefits.

I look forward to attending this show and covering it for all of you, my associates on the battlegrounds of the Events & Creative Industries- the EVENT CITY NETWORK!

Search Marketing Expo – Google Party

Well I finally made it to the SMX show (Search Marketing Expo) at the Santa Clara Convention Center; what a ride coming from San Francisco on the heels of the MPINCC Annual Trade Show, it took almost 4 hours to drive to Santa Clara, WOW. This is a very technical show, featuring many companies who expense their knowledge and wisdom on the science of Marketing with Search Engine technology. It is a good trade-show, especially if you are looking to learn about the technical aspects of optimizing your search usage and results.

Today I received some mixed reports from the exhibitors about the quality of attendees. Some were happy with the attendance and said the potential business was good. Other exhibitors were dissatisfied with the turnout and did not acquire many leads. Unfortunately that is not a good sign considering tomorrow, the final day of the show is usually the slowest.

More on the show and featured companies tomorrow. Please click on my “enjoyable” report from the frontlines at the Google Party, at Search Marketing Expo 2008, Santa Clara, California.

Event City Industry’s Upcoming Events

By Nolan Apostle, Associate Editor & Producer

Most of you are well aware of our recent trek to the big Diamond in the Desert (What I call Las Vegas – long story about that one)? I know, many of you have asked about our Kevin Costner & Mary J. Blige Photos and Peter Frampton Video – These were awesome shows and you will soon get the exclusive on Event City Live! Plus many interviews – including an exclusive with the creators of the new Sony Online Entertainment game, (Which is a Hot, Hott, Hottt, Hotttt GAME)!

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Pirates of the Burning Sea
Check out these screen shots of Pirates of the Burning Sea as well as more to come including the Exclusive Interview with the Creative Team who developed this awesome game.

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Pirates Screen Shots show the incredible graphics of this new Sony Online Entertainment Game.

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Swashbuckling Duels & Cinematic Animations make this a winner for Sony – Launching January 22, 2008

Did I mention this was a Hot Game?!

Ok, so we had a great (and an extremely busy) run at CES 2008 – the Consumer Electronics Show and then flew back to San Francisco (in our wonderful ECTV SUV) to make it just in time for MacWorld Expo. A tiny show compared to CES (the Mammoth of all Tradeshows) but what a great collection of Exhibitors showcasing some wonderful products both for Mac and Windows computers. Of course we will have much more for you to see on the CES & MacWorld fronts, but let me give you a glimpse of what you can expect from your Friends at the Event City Network.

My crew is telling me not to let the cat out of the bag quite yet (they want to have all the fun with these great upcoming industry events), so I will let them have at it. OK, but for now I’ll give you a couple of hints –

It’s a Photo-imagers Disneyland come the end of this month. Then sometime soon after you will have the opportunity to join us at this next show which is the CES for the Hospitality industry; one of the Event City Industries biggest and most illustrious Tradeshows ever! And finally – It’s Our party and we’ll cry if we want too, but just don’t miss all the great Halloween and Event industry products at this outrageous tradeshow. Industry insiders and surely many outsiders say of all tradeshows for all industries you will not have nearly as much fun as you will have at this upcoming Halloween and Party show in March 2008!

Keep your finger on the mouse and point it here for many updates on these “Must Do” tradeshows for the Events & Creative Industries(tm). We will keep you posted with all the details on these great shows.

Please don’t forget to comment with your questions, ideas and overall feedback on what we are doing for the Events & Creative Industries.

Great Emails and Comments from our Readers

Hello Everyone, thank you so much for your wonderful comments and the emails messages we have received, you are all so generous! Please as often as possible do leave comments here on our Magazine pages (our BlogaZine) as well as our Blogspace.com. It helps us to learn more about what you like and want to see us report on your industry.

Wow! I was really impressed by one comment left by Kimmy in Arizona. She can write. No, I don’t just mean she can write, but SHE-CAN-WRITE!! She certainly picked up some pointers from her Mom who’s a darn good writer herself and has previously penned some good pieces for us. But I would of never guessed – Kimmy.

I am very impressed and hope to see much more of her on here, and maybe we can entice her to write a few things on a more semi-professional level, what do you think Kimmy hunny???

Please do keep your eyes and mouse pointed to our space where your comments are always welcomed and your ideas greatly appreciated. I look forward to hearing from all of you often and soon.

Cheers My Babies,
Nolan Apostle
Founder & CEO
Associate Publisher
Chief Editor
Producer
VP of Marketing and Promotions
(Ok, it’s a lot titles, give me a break- we’re a Start Up)
Event City Network
Event City Creative Magazine

Sooooo Many Vendors, So Little Time….

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Hey from Day Three of the Giant CES. First, I mis-spoke/wrote the other day about the International Details…there are 140 countries represented here, not the 110 I previously reported. In addition to the languages I wrote about two days ago, I’d like to add Swedish, Finnish, many Chineese dialects, German, and a few unknown Central European tounges into the mix. And I have entered that “so when do I post?” zone….since once you’re on the floor you’re sucked in, and once you’re on the party bus (who says I’m just looking for free foood…?), you can’t get off. Last night we were in the press corps for the Monster Dealer Awards/Mary J Blige super show, AND the after party (hey, who ate all the food..??). Great event…great photos and even video to follow soon.

Some of the larger issues of the show have come to mind, and I will write about them in the next day or two. Basically, we have two worlds here …one for the dealers/resellers/distributors, and the other for us, the press– all wanting to see the same new stuff but for different reasons. I get the feeling that we are really part of “their” show, but we have very good accesss to be that electronic fly on the wall, and we need to sit down and share more of that with you. As long as we don’t miss the (yes, free) press lunch, so a few pictures up and I’m out the door.

The Big Thing at the show this year has been lurking around for years but now seems to be taking hold…that is the One Brand fits all approach that gives the user a seemless interface to all aspects of their computer/electronic experience, involving many devices across various platforms. Home/Mobile/Work/Play/PC, smart applications, mobile, auto (big thing this year with Microsoft), wireless. The studios (Fox, ABC, etc) also were here to sing the same song. Get ’em everywhere and keep ’em in the house. Of course those guys have the content, the manufactures have the devices, and we got the blog, so until tomorrow or later today if the party bus is late, I am your most trusted and loyal servant,

Mobile Mike Handler

Photographic Frame Milestones-Image Moments 8 by Digital Foci, Inc.

By NOLAN APOSTLE, Assoicate Editor/Producer

Where were you in ’62? Not sure? Oh, you weren’t born yet? Well then you probably didn’t know that in 1962 the Photographic “Frame” became a household name and reached a monumental milestone – selling more frames than there were people in the USA.

OK, so fast forward to 2008 today at the Consumer Electronics Show (CES) in Las Vegas and we have another monumental achievement happening. Digital Foci, Inc. www.digitalfoci.com announced that it has won The Professional Photographer 2008 “Hot One” Award for the “Image Moments 8” digital photo frame.

imt-081_front_black_l.jpgWinner for the second year in a row (the previous version of Image Moments IMT-081 won the 2007 Hot One Award), “Image Moments 8” (Model IMT-083) lets you display and share photos directly from digital camera memory cards at home or at the office on a selection of beautiful interchangeable picture frames. Just insert any digital camera memory card into the Image Moments frame and watch memories come to life in sharp, vibrant color on its big 8-inch high-resolution digital LCD screen.

Please keep your eyes peeled both here for udates on this product that myself and fellow Editors and writers just love and think this is a definite BUY NOW! We expect to have a review on the product coming soon here as well as a presentation of our CES “Photographic Collection” on Event City Live!.

This new version of the popular Image Moments digital frame now features an 8” high-resolution 800 x 600 digital LCD screen with 500:1 contrast ratio for superior picture quality. The unique proprietary Adapter Ring design supports limitless custom framing options — even your own custom frame. It also features an interchangeable mat with 3 color selections, a hinged memory card door to hide the cards from view for an elegant finish, and an easel leg for alternating between landscape and portrait positioning to make changing your home or office décor a snap.

On Image Moments 8, portrait photos are automatically rotated according to the EXIF data captured by the camera. In addition, the built-in auto-rotate orientation sensor automatically displays photos in the correct orientation according to the landscape or portrait orientation of the device.

Some other great new features include an automatic on/off timer, and advanced file management features. The folder structure lets you select specific folders to playback. You can also create, edit, and sequence multiple playlists directly on the device.

Wow, all that and you almost expect it to take the pictures for you too! I expect to do a nice feature on this and other similar products to help you be more productive both in business and in life.

Thank you for visiting the Event City Blogazine’s coverage at the 2008 Consumer Electronics Show (CES) in Las Vegas where you’ll find almost 2 million square feet of space, 2700 exhibitors, and over 140,000 attendees seeking information on millions of products on display at this mammoth show.

For more information on Digital Foci, see the site: http://www.digitalfoci.com .

Event City Live! To Cover CES – Stay Tuned

Event City Live! To Cover CES – Stay Tuned

By NOLAN APOSTLE, Assoicate Editor/Producer

Event City Live! The up and coming Online TV & Radio Stations of the Event City Network will be Streaming Live Photos, Interviews and Video from the 2008 International Consumer Electronic Show in Las Vegas running from January 7th through January 10th.

See many of the incredible Products and New Technologies hosted by none other then the Event City’s own, Mr. Mobile Mike.

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Alongside this genius talent is the Event City’s Chief Producer and one of the first people on the planet to broadcast live on the Internet; Event City’s Founder, Rollin’ Nolan!

These two with a strong support team and an awesome cast of writers, reporters, a podcaster, photographers and more will take CES by storm and give you a great view of the future of Electronics as it happens in vicious Las Vegas.

Also, our newest team member, broadcast crew, soundman, and photographer who is always searching for the latest and greatest in consumer electronic products is Mr. Danny Hewlett!

Danny Hewlett at CES  Danny will keep you on your toes as he will constantly search through the winding swamps of CES for all those Electronic Devices and “Real Cool Tools” aimed at helping Special Event Managers, Meeting Planners, Producers, Travel Coordinators, Tradeshow Producers, Corporate Managers, Executive Assistants and Hospitality types and all involved in the Events & Creative Industries.  Danny, and our entire team will continue to bring you some of the Best of Show Products to help you become much more efficient and “connected” into our wild wacky wireless world.

Check back often even after CES is over for updates and partnership announcements with the Event City Network. This truly is going to be an incredible CES!