BatKid Saves San Francisco as Event City Launches Music Channel “LetsPlay”

By Nolan Apostle
Producer, Contributing Editor and Photographer
Event City Premier Magazine

Let’s Play™ is a featured channel to debut in Q1 2014 on the Event City Network™ during the company’s Live Launch. It will allow Bands, Musicians and Performers to showcase their talents on Event City™ and other areas within the Event City family of websites. It will give all members of Event City the opportunity to see the great talent available through our Events & Creative Community Portal.

Here’s a sample of what Let’s Play is all about – a video and song written by San Francisco Songwriter, Jimi Shawndi, for MILES, the BATKID who stole the hearts of the world when Make-A-Wish Foundation asked him what he wished for, Miles replied, “I want to be Batman for a day”. So BatKid was born and transposed San Francisco into Gotham City! Take a listen to “IF I COULD FLY” Song for Miles and let us know what you think of this local musician’s work. Maybe it will be your song featured by Event City on Let’s Play!

To have your music and videos showcased in our pre-launch and to be included in this future project please send your request to our Music Channel Beta.

Enjoy and Let’s Play™!

 

Virgin America Appoints New VP of Marketing

Virgin America Airline Appoints New VP of Marketing

Virgin America, California-based airline told Event City that they have appointed Luanne Calvert as its vice president of marketing.

Luanne Calvert New VP Marketing for Virgin America

Luanne Calvert New VP Marketing For Virgin America

Calvert will take the place of Porter Gale who left Virgin earlier in 2011 to pursue other opportunities.

Calvert will lead the airline’s Brand and Online Marketing, In-flight Content and Loyalty teams.

She will play a leading role in developing the Virgin America brand as the airline continues to grow into new markets across North America.

Calvert comes to Virgin America with an impressive array of successful companies as a leading digital marketing strategist and online consultant with Louis Vuitton Moet Hennessy’s (LVMH) Fendi and Moleskine brands in Italy as well as Calvin Klein Cosmetics, Netflix and Ebay. Calvert served as creative director at Google, where she managed the brand globally and developed campaigns to bring Google products directly to consumer and business audiences — including Google Checkout, Google Apps, iGoogle and Google Maps.

Virgin America, known for its use of social media and edgy marketing campaigns, has been successful at conveying the idea that the company provides an entertaining and comfortable way to travel.

Calvert said her approach to marketing and advertising steers away from use of traditional vehicles like TV and billboard advertising. She prefers using other avenues – like social media or events – to draw in customers.

The airline, based in Burlingame, flies to 14 cities, increasing to 16 by the end of the year. The company said sales grew to $724 million last year, a 32 percent improvement over 2009.

Virgin America is planning the first major renovation of its in-flight offerings. The move holds big implications for the airline, which has attracted a strong following among travelers who say they are drawn to amenities like power plugs at every seat, a wide array of video games and even techno music in the bathrooms.

Travelers won’t see the changes until 2012, executives said. We wish Ms. Calvert the best of success for her and Virgin America in the coming years!

Nolan Apostle
Contributing Editor
Event City Premier Magazine

Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines