Premier Halloween Haunt at the Preston Castle in Ione

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By Nolan Apostle
Contributing Editor
Event City Premier Magazine

Northern California’s premier Haunt is in a little town off the beat and path near the borders of Amador and Calaveras County. The town of Ione California is actually in Amador County and is the once home of wayward boys known as the Preston Home for Boys. Now known as the Preston Castle, it was built in 1894 as a facility to help lost boys who didn’t have a home or became too rambunctious to stay in their own homes. Officially, the facility was a reformatory school for boys to help them in their “rehabilitation”, whatever that might have been. It also became a state operated Educational facility for both Academics as well as a school to help build Trade or Vocational skills.

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In the 1930’s the building was condemned for not having a modernized fire protection system and earthquake retrofitting construction. In 1943 a state structural engineer deemed it unsafe in the event of a major earthquake. Finally in 1955 the last of the alumni of boys that lived there were moved out. In 1960 the building was completely vacated and set for demolition.

Around the same time a group of local citizens came together to do something about this piece of California history and needed to find a way to save the Preston Castle from being destroyed. Their approach was not just based off of the historic value of the property, but the fact that those in the town of Ione grew to love the Preston Property and considered it to be an Icon for the town. In 1961 the townspeople petitioned for it to NOT be torn down. It took years of work and political strife and after all of their hard work the town received a Historical Landmark Designation in the early 1970’s.

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Since then they have done what they could through private donations and an army of volunteers to keep Preston Castle alive and operational. Plenty of elbow grease and hard work went into the upkeep of the Castle property over the years to improve upon its overall care and upkeep, but it became a much larger project then anyone could imagine. As the work piled on this big project became larger and larger. After all, it is a Castle.

A few decades later the Preston Castle Foundation was formed and the real work began. They were granted a long term, 55 yr lease, to take care of the building. Then in November of 2014 the Preston Castle Foundation was deeded the adjacent 13 plus acres of property which of course became the entire “castle grounds” and a great spot for a Halloween Haunted house! The revenue from the haunt provides funds to help in the upkeep of the property throughout the year, but it is barely enough to keep it going. More fundraisers are happening every year and some of the facilities are available for special events and parties.

As a historical location and the overall backdrop the Preston Property could not be a more classic and perfect space for a true Halloween Haunt. That term “Halloween Haunt” is what those in the industry call locations created for scary Halloween Event experiences. The work and fortitude that goes into the Preston Castle to create this year’s haunt is easily determined by the massive staffing of organizers, producers, character actors, production crew, lighting, audio visual effects, costuming and much more. If there was a testament to any attraction’s success it would be the lines of patient revelers that would rival any Disneyland related popular ride, including their very own Haunted Mansion during the Disney Halloween Season. Some waited hours in the lines to walk through what some claim to be a “truly Haunted House.“ On this opening weekend the Haunt Attraction was a sell-out, good news for the Preston Castle Foundation, but it did make for the long lines, but everyone seem to be a great mood eagerly awaiting their first timid steps into this frightful ordeal.

Was the Preston Castle Haunt a top notch, Northern California Halloween experience? Not top notch, but it was good. Was it worth the wait and $20 (top ticket price) for the 45 minute to one hour experience? Absolutely! The army of volunteers was mostly kids to young adults who put this massive production together to help create what some called an “horrific nightmare experience” or in a more calmer tone, “a scary and fun way to celebrate the Halloween experience”.

Less than two hours from many parts of the SF Bay Area, the Preston Castle Haunt is a must attend to any Haunted House aficionado, or just someone who wants to have a great Halloween Haunt experience.  I’m sure if you have ever been on a team organizing and working a haunt you will surely appreciate the Preston Castle Experience and want to share many of your ideas with them to help the team make next year’s attraction even, bigger, better and of course much more scarier! HAPPY HALLOWEEN.

 

ABOUT THE AUTHOR

Nolan-JVAinLANolan Apostle is a published Writer, Editor and Photographer originally from the San Francisco Bay Area. He has produced a countless amount of shows, projects, festivals, and many special events. He has managed many Halloween Haunts and once owned a production company housed in a 40,000 sf warehouse in Concord California of which about 25% was Halloween Haunt related props, sets and decoration pieces.  He is considered an expert in the field of Décor and Ambiance for special events, concerts, festivals, parties, the holidays and of course, Halloween.

 

Global Winter Wonderland Brightens up Sacramento for the Holidays

Global Winter Wonderland

Global Winter Wonderland at Cal Expo

Global Winter Wonderland in Sacramento beginning November 22nd, 2014

By Nolan Apostle
Producer & Contributing Editor
Event City Premier Magazine

The Global Winter Wonderland arrives in Sacramento on November 22nd, 2014 at the Cal Expo grounds. It promises to dazzle any audience with it’s plethora of lights and colors so magnificent that only the heavens above can match it’s beauty.
Global Winter Wonderland is a spectacular holiday festival and multi-cultural celebration featuring:

Awe-inspiring illuminated landscapes from around the world including the Global Village, Holiday Fun, Dinosaur Maze, and the Enchanted Forest.

Two stages of entertainment – including Global Winter Wonderland’s Circus of Light

Delicious international cuisine

Full carnival with family and thrill rides

Photos with Santa and holiday shopping

Multi-cultural Theme Days featuring specific cultures’ traditional customs

For details on the show and to purchase tickets you can call (866) 251-6700

Global Winter Wonderland runs from NOV 22, 2014 – JAN 4, 2015

At the CAL EXPO in SACRAMENTO

Visit http://www.globalwonderland.com/ for all show details.

JOURNEY DONATES $350K TO SUPPORT PHILIPPINES

JOURNEY Supports Frontman Arnel To Raise Funds for Philippine Disaster Relief

Journey Promo Photo

The rock’n’roll group Journey and other Music Industry entities have donated more than $350K to the Philippines Disaster Relief in an effort to directly provide help for the recovery efforts. Lead singer of the group, Arnel Pineda, is Filipino and is taking charge in the recovery efforts to help his country any way he can. Read the article appearing in Classic Rock Magazine. Kudos to Journey for stepping up and playing a vital role in these efforts to support their Bandmate Arnel and the Philippines!

Here’s a link to Arnel Pineda’s Press Conference in the Philippines to support Relief efforts for the World Food Programme. Click here to see the Press Conference

Our prayers are with all of those in the Philippines who are in dire need.

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*** BAY AREA EXCLUSIVE – BATKID saves San Francisco! Make A Wish transforms our City by the Bay into Gotham City. Watch the exclusive video just released of the Song For Miles – “IF I COULD FLY”!

EVENT & HOSPITALITY INDUSTRY CELEBRATION

YOU, Your COLLEAGUES and INDUSTRY ASSOCIATES Are INVITED TO

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The Premier “Razzle Dazzle” Presented by  Event City and Broadway Studios 

This event is a Showcase and Mini-Expo for the Events & Creative Industries. These industries and their vertical markets will all be represented by the Event City Network as they prepare for their Live Launch.

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The industries represented are:

Special Events, Meeting Planning, Hospitality, Travel

ART, Music, Motion Picture and Entertainment 

The Premier Razzle Dazzle is on Wednesday, April 25th, 2012  —  5:00pm – 10:00pm 

BROADWAY STUDIOS VENUE
435 Broadway at Montgomery, North Beach, San Francisco, 94133

A Fine Selection of Complimentary

Appetizers and Delicious Samples from top Northern California Caterers

Wine Tasting, Live Music, Entertainers, Variety Performers

Artists, Aerials, Comedians, and more…

Live Performances by

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The Houserockers

KFOX Last Band Standing Winners

Voted the Best Dance Cover Band in the Bay Area


SPONSORED CATERERS

Tango Fusion Bistro & Tapas Bar –  Red Pepper

Hot Italian Pizza  –  Michi Catering  –  Deelish Carribean Cuisine

New Ganges Indian Cuisine  –  Beaver Creek Vineyards

SPONSORS

Broadway Studios  –  Event City  –  HouseRockers

Scott Production Services – Arroz Records

Balloons By Design  –  RadioSlot  –  ArtRockx

Urban Diversion  –  SF Sailing Company

Please go here to register 

To inquire about Sponsorship and Exhibiting opportunities at this or future Razzle Dazzles please Email us.

Virgin America Appoints New VP of Marketing

Virgin America Airline Appoints New VP of Marketing

Virgin America, California-based airline told Event City that they have appointed Luanne Calvert as its vice president of marketing.

Luanne Calvert New VP Marketing for Virgin America

Luanne Calvert New VP Marketing For Virgin America

Calvert will take the place of Porter Gale who left Virgin earlier in 2011 to pursue other opportunities.

Calvert will lead the airline’s Brand and Online Marketing, In-flight Content and Loyalty teams.

She will play a leading role in developing the Virgin America brand as the airline continues to grow into new markets across North America.

Calvert comes to Virgin America with an impressive array of successful companies as a leading digital marketing strategist and online consultant with Louis Vuitton Moet Hennessy’s (LVMH) Fendi and Moleskine brands in Italy as well as Calvin Klein Cosmetics, Netflix and Ebay. Calvert served as creative director at Google, where she managed the brand globally and developed campaigns to bring Google products directly to consumer and business audiences — including Google Checkout, Google Apps, iGoogle and Google Maps.

Virgin America, known for its use of social media and edgy marketing campaigns, has been successful at conveying the idea that the company provides an entertaining and comfortable way to travel.

Calvert said her approach to marketing and advertising steers away from use of traditional vehicles like TV and billboard advertising. She prefers using other avenues – like social media or events – to draw in customers.

The airline, based in Burlingame, flies to 14 cities, increasing to 16 by the end of the year. The company said sales grew to $724 million last year, a 32 percent improvement over 2009.

Virgin America is planning the first major renovation of its in-flight offerings. The move holds big implications for the airline, which has attracted a strong following among travelers who say they are drawn to amenities like power plugs at every seat, a wide array of video games and even techno music in the bathrooms.

Travelers won’t see the changes until 2012, executives said. We wish Ms. Calvert the best of success for her and Virgin America in the coming years!

Nolan Apostle
Contributing Editor
Event City Premier Magazine

Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines

MPI Hosts Event & Meeting Planners Conference-Tradeshow

By Event City Creative Magazines
Nolan Apostle – Contributing Editor
Cheryl Boyd – Writer, Photographer
Danny Hewlett – Reporter, Photographer

MPINCC’s (Meeting Professional International Northern California Chapter) is hosting its Annual Conference & Expo as a full day event this Thursday, January 21st, 2010.  It will feature multiple workshops, a luncheon and expo plus a networking reception. Year after year the event grows and is highly respected by the attendees and exhibitors alike.

This is also a great opportunity to learn about the MPI organization and how important it is as a serious Planner or business person in these industries to become part of this Association.

The Event City Creative Magazine teams have covered this event for numerous years and have witnessed the growth and professional quality of production and creative endeavors. As we begin our live launch process we will cover more and more of these events and bring you a great deal of information specifically showcasing the features and benefits for those of your in these industries.

We look forward to seeing you at the show.  Below please find the list of Exhibitors currently listed who will be participating in this event.  If you are interested in sponsoring or exhibiting at this event please visit the Sponsor and Exhibitor Links below.

Attendee Registration Info:
Click Here for attendee registration.

Hotel Info:
The W San Francisco, sponsoring hotel partner for the MPINCC 22nd Annual Conference & Expo, is pleased to offer a free libation in the bar with any reservation booked. Negotiated room rates are $169 single, $189 double. Cut-off date is Monday, January 18, 2010, 5:00 p.m. PST.

W San Francisco * 181 3rd Street * San Francisco, CA 94103. For online reservations use the following link: W Reservations.
Click here for map & directions.

Sponsorship Info:
Annual Conference & Expo Sponsorship Info: Click here for sponsorship info.

Exhibitor Registration Info:
For additional information and to register for booth space, Click Here.

 

Click here to see the live floorplan and who is exhibiting in 2010.

Exhibitor List for the 2010 Show
Anaheim & Orange County Convention & Visitors Bureau * ARIA Resort & Casino * AT&T Park * Atlantis, Paradise Hotel * Barcelo Hotels & Resorts * Bardessono * Bellagio * Bently Reserve * C/O Paris Las Vegas * Canadian Tourism Commission * Carey San Francisco * Carmel Valley Ranch * Catamaran Resort Hotel & Spa * Certain Software, Inc. * Cirque du Soleil * Crowne Plaza Concord * Destination DC * Destination Mexico * Disney Resort Destinations – Disneyland Resort * Elite Meetings International * Extranomical Adventures Inc. * Fiesta Americana Hotels & Resorts, Posadas * Fontainebleau Resorts Miami Beach * Four Seasons Hotels & Resorts * Freedom Bakery & Confections * Freeman * Gateway Limousines * Gaylord Hotels * Grand America Hotel * Greater Fort Lauderdale Convention & Visitors Bureau * Greater Phoenix Convention & Visitors Bureau * Harrah’s Entertainment * Hawaii Visitors & Convention Bureau * Hilton Sonoma Wine Country * Hilton Worldwide * hinton+grusich * Holiday Inn Civic Center * Hotel Nikko * Hyatt Hotels & Resorts * Innovative Entertainment * Jakedog Productions * Joie de Vivre Hotels: Hotel Kabuki * Kimpton Hotels * KLS Resorts * LA Inc. The Los Angeles Convention & Visitors Bureau * Loews Hotels * Long Beach Convention & Visitors Bureau * Madison Avenue Signs * Maggiano’s Little Italy * Mammoth Mountain Ski Area * Mandalay Bay Resort & Casino * Mandarin Oriental Hotel Group * Marin Convention & Visitors Bureau * Marriott International * MGM Grand Hotel * Millennium Hotels & Resorts * Monterey County Convention & Visitors Bureau * Monterey Plaza Hotel & Spa * Mosaic Global Transportation * MPI Northern California Chapter * New Orleans Convention & Visitors Bureau * Newport Beach Conference & Visitors Bureau * NYC & Company * Oceano Hotel & Spa Halfmoon Bay * Omni Hotels * Orange Photography * Palm Event Center/Casa Real * Palm Springs Desert Resort Communities CVA * Paradise Point Resort & Spa * Pasadena Convention & Visitors Bureau * Peppermill Resort Spa Casino * Plan Elements * Plan-It Interactive * Portola Hotel & Spa * Rock the Stars * RockResorts, Vail Collection * Renaissance Clubsport Hotel * Rosewood Hotels & Resorts * Salt Lake Convention & Visitors Bureau * San Diego Convention & Visitors Bureau * San Diego North Convention & Visitors Bureau * San Francisco Convention & Visitors Bureau * San Francisco Helicopters LLC * San Francisco Private Dining Venues * San Mateo County – Silicon Valley Convention & Visitors Bureau * Santa Clara Convention & Visitors Bureau * Santa Cruz Beach Boardwalk * Santa Monica Convention & Visitors Bureau * Seaport Hotel * Seascape Beach Resort * Silverado Resort * Simon Pearce Glass * Sonoma County Tourism Bureau * SupperShuttle International * Syncopate * The Carneros Inn * The Grand Del Mar * The Mirage * The Presidio Trust * The Ritz-Carlton Hotel Company * ThinkREG Event Registration * Tuolume Visitors Bureau * Universal Orlando Resort * Vancouver Convention & Visitors Bureau * Visalia Convention & Visitors Bureau * Visit Berkeley, Convention & Visitors Bureau * Wynn Las Vegas * Yosemite Park Hotels & Tenaya Lodge