By Cindy Faust



“I deserve an endorsement!   My band is the best ever!”  The most unoriginal and all too repetitive cry heard continuously for the full four days at the NAMM Convention being held January 23 – 26 at the Anaheim Convention Center in Anaheim California.  The company representatives, exhibitors working NAMM have the patience of Saints and the uncanny ability to politely smile and listen to every single ‘Pop Star’ describe why they deserve to receive products free of charge. If you’re lucky enough to be one of the 95,000 attendees at the NAMM Convention this year, it is important you follow some important advice as well as your heart to this glorious tradeshow for the musical and artistic. Besides a playground filled with all the latest and greatest being offered for to the music industry, it is a place to cut deals, all kinds of deals, all music related and some of them are pretty major.

The purpose of NAMM is commodities, marketing and branding.  Manufactures and retailers have the opportunity to communicate directly and build relationships.  Equipment is on display, products that even the most colorful of imaginations would have a hard time conjuring up, all types of services, demonstrations, lectures and classes are all offered during the NAMM Show.  Networking opportunities abound.  Members of NAMM pay their dues; Manufacturers pay for their booth space, transportation, insurance, salaries/commission and per diem to their employees.  The purpose behind this convention is to make money, not give away merchandise.

So why do so many musicians treat this event as an opportune time to beg?  After years of attending this convention, I have observed the most frequent mistakes made by musicians.  I have taken the time out to humbly share with you a tad bit of advice so that you may possibly leave a lasting impression upon someone, respect their time for the reason they are there, learn more about what is out there – the latest and greatest, and perhaps to even secure an endorsement in the future.

1)      Attitude – Remember the old saying “You catch more flies with honey.”?  This is not the time to be ‘cool’, ‘unapproachable’ or ‘arrogant’.  Smile, be friendly and say “Hello” to people.  You never know who that person is that you just snubbed.   They could possibly make you or break you.

2)      Don’t expect everyone to know who you are.  This rule applies to those who are even ‘Stars’.  For example, you may be famous Jazz artist having a conversation with someone who only works with Classical musicians.  That person may not have a clue who you are, your accomplishments, current projects or level of fame.  For up and coming musicians, just accept the fact that very few people know who you are.  You might be famous in your home town but until you sell millions of dollars’ worth of music, merchandise, and headline sell-out shows in large venues, you are an ‘unknown’.

3)      “Give me, give me, give me.”  Don’t say these words to anyone!    I am sure the thought of “Why should I give you anything?” runs like a continuous loop through the minds of many product representatives.  If you truly want to discuss the possibility of endorsements, obtain the proper contact information and dismiss yourself quickly.  Let the representatives do their job which is marketing their products to ‘Buyers’.

4)      “Mind your P’s and Q’s.”   It is an old English saying when bartenders originating in the seventeenth century.  It literally means “Mind your Pints and Quarts”, in other words, don’t get wasted and act like an idiot.

5)      Germs – keep them away from everyone else.  If you are ill, you should stay home anyway.  If you become ill during your travels, use common sense.  Don’t shake hands; cover your mouth with your arm when you cough; use Kleenex when you sneeze.  Use hand sanitizer!!!

6)      Aisle Clogging – move your body out of the pathway.  Don’t stand in the middle of an aisle while people are trying to get by.  Stand off the side, you will find you won’t get trampled. Say ‘Excuse me.”  You may make a new friend when doing so.

7)      Above all, have fun but play ‘nice’.  You never know who might be watching you.

NAMM is the National Association of Music Merchants. You can become a Member of NAMM and the cost to join will depend upon your membership affiliation. The 2014 NAMM Show runs from January 23-26 in Anaheim, California. Join us this year as the world’s most important buyers and decision makers in the music industry converge on sunny Anaheim, at the music product industry’s premier event. The NAMM Show is where brands are built, legends are created and deals are made. At EVENT CITY you will see much more direct information about products, services and what exhibitors and attendees alike have to say about their experience at many conventions representing all of the Events & Creative Industries.

ImageAbout the Author:  Cindy Faust is the latest addition to the Event City Premier Magazine’s entourage of Writers and Reporters who are Journalists with real experience in the industries they write about. Ms. Faust has over thirty years’ experience in the music industry.  She works with talent of all levels from the unknown to the famous, local to international.  Cindy’s passion is to share her observations, knowledge and experience with the Event City audience. She hopes to induce comedy into her musings as she feels humor grabs attention and leaves impressions. She is the Enchantress and Owner of Alchemy By Faust, LLC a professional Talent Management and Booking Agency. She also is available for public speaking gigs, and is a pretty good vocalist as well.


Reminder for Success Conference, Business Expo, Mixer

Thank you to all of the Members of the Event City Network for being such an incredible audience!
We wanted to REMIND you of this great event happening on Tuesday, August 19th at 5:30pm. This is not just an event for our friends in the Meeting Planning, Special Events, Travel and Entertainment industries, but EVERYONE can surely benefit from this conference and business expo.
Mike Aguilera Producer

Mike Aguilera Producer

Some of you had visited us at the event in Palo Alto a couple months back at the Four Seasons Hotel, the same company is producing this event. They do an excellent job and the environment is very professional.

Presented by Aguilera & Associates

Success Conference, Business Expo and Mixer

Experts Say There is a Formula for Success
Find out exactly what the Formula could be for YOU!

On TUESDAY, AUGUST 19th @ 5:30PM

(See Schedule Below or at the Event Website

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Pioneer Your Success and
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Go For The Gold!
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One day can change your life. Are you ready for it? Please visit the Event Site to get more information, read about the speakers and see a list of some of the companies exhibiting, and of course – Network, Network, Network!
Date: Tuesday August 19, 2008
Location: The Saddle Rack
42011 Boscell Rd.
Fremont, CA 94538
Agenda: 5:30 PM to 6:15 PM – Registration and Networking Session.
6:15 PM to 7:35 PM – Success Speakers
The presentations will be fast paced (15 to 20 minutes) and packed with Golden Nuggets of information.
7:35 pm to 9:30 PM Networking and Business Mixer

Search Engine Strategies – Does it Really Work?

Nolan Apostle – Producer, Tech and Associate Editor
Event City Live, Event City TV & Event City Creative Magazine

April 16th, 2008

Yesterday marked the opening day of the Search Engine Strategies Conference & Expo (SES) at the San Jose Convention Center in San Jose California. It is the 10th year for this eye-opening convention that is certainly becoming a “monster” show in the World of Search Engine management. I’ve had the opportunity to cover the show for a few years and some of your have responded to some of what I have written about the technical aspects of Search Engine marketing and how to optimize your ROI using this technology. It all seems good and some of your have even found out that this stuff really does work. So we will take a look at that.

More on that in a minute, first a little bit about this show – SES offers a diverse array of learning tools and networking opportunities for all attendees no matter who or what you do- well just as long as you are using the Internet; and if you’re not (yeah I know you heard this before) what’s the matter with you man, not using the Internet and you’re in business- you must be nuts!! In all seriousness this is the show to attend to learn all about bringing customers to YOU and to find out if and how this stuff really works. No matter what aspect of the Events & Creative Industries you come from, SES is a must attend for your future online business development and marketing efforts.

There are over 70 sessions (as often as things change in this industry 80% of them have new agendas) that will cover everything that is search-related, from very simple to extremely completx. There are numerous networking parties including the famous Google Dance and Search Bash. This event will showcase the largest concentration of successful internet and high-tech companies in the world.

If you are involved in marketing (both Events as well as your business or company), web development, are a manager, program designer, planner, executive decision makers, high profile clients or projects, or you’re a newbie and want to learn as much as possible in a short amount of time then by all means you need to attend SES.

I had the opportunity cover one of the most basic conferences last year on how to maximize your business ROI using Search Engine Optimization tricks. After I wrote the piece I put all my notes away, I was done. Then a few months later I came across my notes, so I decided to try them out. Within days, yes DAYS after applying many of the tricks I learned and shared with our readers we saw a major change in our page views. In the next few months we experienced much more traffic than we could imagine almost all of it from Search Results (83%), and this traffic showed up in different areas, both in our Alpha and Beta test areas too.

To answer the question, “Does it Really Work”, of course it does, otherwise this wouldn’t be such a large industry as it is. Search Engine Marketing (SEM) opportunities, including Search Engine Optimization (SEO) and Paid Search advertising, in addition to staying informed of the latest industry, tools, and algorithm developments and solutions. This is the one event of the year you do not want to miss.

For more information on SES please visit the SES website and for joining the Event City Network Beta Test please Sign Up Here.