Enjoy a Drink and Drive Home Safely

By Nolan Apostle – Contributing Editor

Alexander “LEX” Gill – Journalist & Photographer

For Bitter For Worse was founded by Shelley and Jeff, and yes that is what they go by. They have been inspired to create the products within their company through their long, sparky marriage and a great love for celebration! Shelley had some health challenges and she broke up with booze. She’s the company’s Taste Maven. She drew from years of experience as a cocktail enthusiast to create her own nuanced non-alcoholic recipes. Jeff’s the company’s Reverse Bootlegger. He invented the patent-pending process and converted Shelley’s recipes to scalable formulas. For Bitter For Worse has been starting parties since 2020!

They are showcasing their product at the Winter Fancy Food Show 2023 from Jan. 15-17 located at the Las Vegas Convention Center . Visit them at the DPI Booth 1001 where Las Vegas  they will present four of their best and exquisitely crafted non-alcoholic aperitifs to buyers and distributors. Come and taste why the are among the top contenders.

Built solidly on organic botanicals and eschewing simple natural flavors, these “spirits” impart a drinking experience that brings enjoyment of your drink while leaving you clear headed. That is the goal for a new trend of drink seekers who want to taste a drink that resembles the hard liquors or wines. Whether they pair well with foods or garner some respect from alkies is a bonus. They are getting a bold drink that’s not for kids.

Best-selling Eva’s spritz is a sparkling aperitif: tart, herbaceous, with bright citrusy notes and a bitter finish. Eva’s spritz won a gold in London at the International Wine and Spirits Competition, the world’s oldest drinks contest. The New York Times Wirecutter also recognized the sparkler as one of the best drinks of 2022. Eva’s spritz is shelf stable and packaged in a 750 ml sharing format (SRP $27.50) and single-serve 6oz cans (SRP $5.50).

Rose City Fizz is an approachable, fruit-forward sparkler with rich dark berry flavor punctuated by fresh ginger and Douglas fir tips. This spritz won a silver medal in the aperitifs category at the LA Spirits Awards and is a 2023 Finalist for the Good Food Awards. Rose City Fizz is shelf stable and packaged in a 750 ml sharing format (SRP $27.50) and single-serve 6oz cans (SRP $5.50).

The Saskatoon is described as red wines’ mysterious, wiser friend. The New York Times Wirecutter recognized it among the best drinks of 2021 and likened the flavor profile to a grassy pinot noir. The Saskatoon won a silver medal at the LA Spirits Award and a bronze medal in London. The Saskatoon is shelf stable and packaged in a 750 ml sharing format (SRP $27.50).

Smoky no.56 is a potent nightcap, with “brown spirits vibes” and a smoky flavor profile tempered by citrus and a hint of maple. A gold medal winner at the LA Spirits Awards in the spirits category, this beverage is best enjoyed with a mixer. Smoky no.56 is shelf stable and packaged in a 750 ml sharing format (SRP $27.50).

These are also available in cans.

This award-winning company was founded by Shelly Elkovich, who has a neurologically alcohol adverse condition, and her MIT-trained husband, Jeff Heglie. They set out to re-engineer the bootlegging process and create these sophisticated and healthy beverages. And along the way made the best drinks possible after a legacy of thousands of years of experimenting and refinement by their predecessors.

More information can be found here,
https://forbitterforworse.com/

More information of the Winter Fancy Food Show 2023 can be found here,
https://www.specialtyfood.com/shows-events/winter-fancy-food-show

The Winter Fancy Food Show 2023 coming to Las Vegas January 15th through the 17th. We will be there covering the show and all the latest and greatest in the Food and Beverage industry!

Hope to see you there! Let us be your fancy food connection at the EC Premier Magazine
http://tinyurl.com/ecmag1