Discover and Experience the New Internet at NAB 2023

Nolan Apostle
Contributing Editor
EC Premier Magazine
Felix Solomon
Writer – Reporter

The future of the internet is here, and it’s taking over the media and entertainment industry in ways we’ve never seen before. The 2023 NAB Show, taking place April 15-19 at the Las Vegas Convention Center, is your ticket to a collaborative, immersive, and interactive exploration of the transformative impact of Web3 and other emerging technologies on the content lifecycle.

With educational programming, hands-on demonstrations, special events, networking sessions, and dozens of exhibitors on the show floor, the NAB Show promises to take you on a journey through the next generation of the internet and its potential to unlock new opportunities for content creators.

According to Chris Brown, NAB executive vice president and managing director of Global Connections and Events, “Web3 and other emerging technologies like generative AI and the metaverse are opening an entirely new chapter for content creators. The 2023 NAB Show is the ideal platform to dive into these new tools and ideas by meeting face-to-face with the experts, innovators, and companies that are unleashing the possibilities pushing the limits of our imagination.”

At the NAB Show, attendees can look forward to educational sessions covering key trends surrounding the next era of internet technology, with topics spanning Web3, data and analytics, generative AI, metaverse, and blockchain and NFTs. These sessions will offer attendees an opportunity to engage in interactive conversations and learning experiences surrounding new frontiers of innovation, while also engaging with like-minded content professionals in discussions about future collaborative opportunities.

But that’s not all. The NAB Show will also feature the Intelligent Content Experiential Zone in the West Hall, which serves as home base for those interested in these exciting new technologies. Visitors to the zone can take part in collaborative workshops and presentations showcasing products and solutions from leading companies such as Interra Systems, Shotshack, Veritone, and Wiland. The Zone is organized around themes of implementation, inspiration, and innovation and features roundtables, theaters, the AWS Partner Village, the Innovation Village, and NABiQ, which facilitates a series of competition-style sessions encouraging collaborators to devise solutions to common challenges facing media broadcasting.

And if that’s not enough, NAB Show, in collaboration with StoryTech, will offer attendees a guided, curated tour of the show floor around two themes related to intelligent content: managing data and innovation in virtual production. Each tour will facilitate communication between storytellers and technology companies, provide briefings, and feature exhibitors and products that are driving conversations around the latest content business models.

The NAB Show is also an opportunity to check out leading brands, emerging companies, and startups exhibiting new Web3 and other next-generation internet technologies and solutions. Exhibitors will be showcasing products in categories such as AI and machine learning, data analytics, content discovery, search, metadata software and applications, personalization, voice AI and recognition, internet of things, and edge networking. Key exhibiting companies include Amagi, AWS, Digital Nirvana, Microsoft, Oracle, SDVI, SSimWave, TSV Analytics, Veritone, and Vistex.

But it’s not all about business at the NAB Show. Attendees are also invited to take part in the AWS Free Kick Challenge, located in the West Hall Lobby. Participants can kick a sensor-filled soccer ball into a real-world goal, with connected ball technology supported by machine learning providing insight into real-time ball movement. A leaderboard will be on display throughout NAB Show letting attendees compare and track their effort against their peers.

The NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. Don’t miss out on the opportunity to explore the latest advancements in broadcasting, digital media, film, streaming, and more at the NAB Show.

The NAB Show is an annual trade show and conference hosted by the National Association of Broadcasters (NAB), held in Las Vegas, Nevada. The event showcases the latest trends, technologies, and innovations in the media and entertainment industry. Attendees can explore a diverse range of exhibits, attend educational sessions and networking events, and hear from industry experts on a variety of topics.

The NAB Show attracts a wide range of professionals from various fields, including broadcasters, content creators, production companies, filmmakers, advertisers, and technology providers. The event offers a unique opportunity to connect with peers, discover new products and services, and stay up-to-date with the latest industry developments.

If you are interested in the media and entertainment industry, the NAB Show is a must-attend event. With its comprehensive programming, cutting-edge technology demonstrations, and unparalleled networking opportunities, it offers a truly immersive experience for professionals looking to take their careers to the next level.

MAKER FAIRE 2014 –YEAR OF THE MAKER

By Nolan Apostle
Producer, Contributing Editor and Photographer
Event City Premier Magazine

  

What is the Maker Faire?  At the Event City Creative several of us have been big Maker fans over the years and this reporter has attended almost every year since its inception in 2006. Although I’ve missed a couple of years due to personal reasons, my conviction and dedication to the Maker Faire – DIY (Do It Yourself) genre, and the immense amount of creative talent, positive attitudes and eclectic inventive ideas on display at this event – well simply put, as the Rolling Stones would say, “Wild horses couldn’t drag me away”. I would have to be laid out on a gurney to miss another Faire again.

To give you a fair definition of this eclectic festival of talent is a most difficult task, but one that we sure had fun defining. After talking with hundreds of Makers and attendees over the years we have come up with what we believe defines the Bay Area Maker Faire:

“A Creative’s Disneyland rolled into a

Futuristic Music Festival of the Arts & Sciences.”

Well that’s one definition of Maker Faire. The festival itself defines it as “Part science fair, part county fair, and part something entirely new”, whatever you might decide it is, Maker Faire is certainly a different type of edutaining, an all-ages gathering of tech enthusiasts, tinkerers, inventors, crafters, educators, engineers, electronic wizards, science clubs, hobbyists, authors, artists, students, and even an interesting collection of commercial exhibitors. All of these “makers” come together at a Maker Faire event to show-off their wares, whatever they may be and to possibly help you learn more by sharing what they have learned.

Maker Faire launched in the San Francisco Bay Area in 2006 as a tiny display of DIY enthusiasts demonstrating their ideas, inventions and creative projects. The interest and excitement of this genre, if you can even label it a “genre”, has done nothing but spiral into an incredible adventure where one can see and most importantly, experience, the entire Maker community first hand in all its glory. Last year at the San Mateo (San Francisco Bay Area) Maker Faire the crowds were spectacular and truly as gigantic as some of the displays at the Faire itself – over 120,000 attendees showed up over the weekend to take in this grand event – and most of those we spoke with said they would be returning without a doubt as long as the Maker Faire existed!

Wow! Can one believe the incredible growth of an event that offers such a wide array of experiences with a general ticket price ranging from $17.50 to $60.00? The popularity of the Maker Faire expanded greatly over a short time and soon took over the entire San Mateo Events Center within a few years. Now almost a decade into the sprawling event its legions of aspiring makers, educators, moms, dads, sons and daughters and many others come to participate in hands-on activities and learn new skills at the event. A record 195,000 people attended the two flagship Maker Faires in the Bay Area and New York in 2013, with 44% of attendees first timers at the Bay Area event, and 61% in New York. If you plan on going to the Faire here is some information to help you get there and around the San Mateo area. The Maker Faire is certainly family friendly – 50% attend the event with their children and many come from all parts of Northern California. Just last year alone there were 98 independently-produced Mini and Featured Maker Faires taking place around the world, including Tokyo, Rome, Santiago, and Oslo.

This years Maker Faire is expected to be the largest Maker Faire to date! Could it reach 150,000? Why is it so popular? Could it be that the event is primarily designed to be forward-looking showcase for Makers who are exploring new forms and new technologies. But the Faire is not just for those involved in technical fields; Maker Faire features innovation and experimentation across the spectrum of science, engineering, art, performance and craft.

The Maker Faire is an exciting and extremely entertaining event filled with an extremely diverse audience, and a fascinating, fun, curious mix of people who enjoy learning and who love sharing what they can do. It’s a venue for makers to show examples of their work and interact with an audience that can be just as eclectic as the makers themselves. All of this could be the result of the popularity explosion of this event, and as it continues to grow it will continue to present a tremendous opportunity for everyone who visits the Maker Faire; opportunities to learn, to grow, to walk away feeling real good about yourself, about your abilities to go out there and to do “something” regardless of what it might be. Some say it is an event that can easily become one’s obsession, as far fetched as that might be, it is an event that really does allow you to feel real good about yourself. Once you attend a Maker Faire one thing is certain, whether you become addicted to the eclectic fun and creative and inspirational atmosphere or not, you will come to appreciate the 950+ Makers displaying their projects and not only walk away learning something new, but truly, you will feel much better about yourself and that alone will urge you to return the following year for a whole different, but certainly just as positive, experience!

Maker Faire is brought to you by Maker Media.  Maker Media publishes MAKE magazine, produces Maker Faire, and offers DIY electronics, tools, kits, and books through its online and pop-up Maker Shed stores.

The Maker Faire Official App is available for iPhone and Android devices. You can download it here.
Event City is the new online Community for the Events & Creative Industries supporting the talent and projects within the Special Events, Hospitality, Music, Entertainment, Film and all Inventors and the full spectrum of the Arts. The Event City Creative Magazine is the online publication supporting Event City and the Event City Network. Event City launches in Q4 2014.

Here is a Maker Faire Sneak Peak for you:

Makerspace on Wheels: Building the Hackmobile

http://makezine.com/2014/05/06/makerspace-on-wheels-building-the-hackmobile/

The “Ultimate Maker Vehicle” is revealed at Maker Faire on Saturday, May 17^th, 2014

 

The Hypnotic Grooves of the Sand Noise Device

This is what you get when you combine a box of sand with a Microsoft Kinect, an overhead projector, and a series of illuminated pucks?

 

 

Test Your Skills at the Game of Drones Aerial Sports Competition

The Game of Drones is announcing the launch of our their official drone sports competition at the San Francisco Bay Area Maker Faire, on May 17 and 18 at the San Mateo Fairgrounds. Check it out, this is pure, unadulaterated, MAKER FUN!!

Game of Drones is excited to announce the launch of our official drone sports competition at Maker Faire Bay Area, taking place on May 17 and 18 at the San Mateo Fairgrounds. The Aerial Action Sports League (AASL) aims to be the premiere drone sports competition, showcasing pilot skills, engineering prowess, and technology innovation through aerial combat, flying obstacle courses, and other fun drone games.

More to come on the Event City Creative Magazine.

ETIQUETTE FOR MUSICIANS ATTENDING NAMM

By Cindy Faust

Writer/Reporter
Event City Premier Magazine
magazine@eventcity.net

 

WHAT TO SAY OR NOT DO WHILE AT NAMM

“I deserve an endorsement!   My band is the best ever!”  The most unoriginal and all too repetitive cry heard continuously for the full four days at the NAMM Convention being held January 23 – 26 at the Anaheim Convention Center in Anaheim California.  The company representatives, exhibitors working NAMM have the patience of Saints and the uncanny ability to politely smile and listen to every single ‘Pop Star’ describe why they deserve to receive products free of charge. If you’re lucky enough to be one of the 95,000 attendees at the NAMM Convention this year, it is important you follow some important advice as well as your heart to this glorious tradeshow for the musical and artistic. Besides a playground filled with all the latest and greatest being offered for to the music industry, it is a place to cut deals, all kinds of deals, all music related and some of them are pretty major.

The purpose of NAMM is commodities, marketing and branding.  Manufactures and retailers have the opportunity to communicate directly and build relationships.  Equipment is on display, products that even the most colorful of imaginations would have a hard time conjuring up, all types of services, demonstrations, lectures and classes are all offered during the NAMM Show.  Networking opportunities abound.  Members of NAMM pay their dues; Manufacturers pay for their booth space, transportation, insurance, salaries/commission and per diem to their employees.  The purpose behind this convention is to make money, not give away merchandise.

So why do so many musicians treat this event as an opportune time to beg?  After years of attending this convention, I have observed the most frequent mistakes made by musicians.  I have taken the time out to humbly share with you a tad bit of advice so that you may possibly leave a lasting impression upon someone, respect their time for the reason they are there, learn more about what is out there – the latest and greatest, and perhaps to even secure an endorsement in the future.

1)      Attitude – Remember the old saying “You catch more flies with honey.”?  This is not the time to be ‘cool’, ‘unapproachable’ or ‘arrogant’.  Smile, be friendly and say “Hello” to people.  You never know who that person is that you just snubbed.   They could possibly make you or break you.

2)      Don’t expect everyone to know who you are.  This rule applies to those who are even ‘Stars’.  For example, you may be famous Jazz artist having a conversation with someone who only works with Classical musicians.  That person may not have a clue who you are, your accomplishments, current projects or level of fame.  For up and coming musicians, just accept the fact that very few people know who you are.  You might be famous in your home town but until you sell millions of dollars’ worth of music, merchandise, and headline sell-out shows in large venues, you are an ‘unknown’.

3)      “Give me, give me, give me.”  Don’t say these words to anyone!    I am sure the thought of “Why should I give you anything?” runs like a continuous loop through the minds of many product representatives.  If you truly want to discuss the possibility of endorsements, obtain the proper contact information and dismiss yourself quickly.  Let the representatives do their job which is marketing their products to ‘Buyers’.

4)      “Mind your P’s and Q’s.”   It is an old English saying when bartenders originating in the seventeenth century.  It literally means “Mind your Pints and Quarts”, in other words, don’t get wasted and act like an idiot.

5)      Germs – keep them away from everyone else.  If you are ill, you should stay home anyway.  If you become ill during your travels, use common sense.  Don’t shake hands; cover your mouth with your arm when you cough; use Kleenex when you sneeze.  Use hand sanitizer!!!

6)      Aisle Clogging – move your body out of the pathway.  Don’t stand in the middle of an aisle while people are trying to get by.  Stand off the side, you will find you won’t get trampled. Say ‘Excuse me.”  You may make a new friend when doing so.

7)      Above all, have fun but play ‘nice’.  You never know who might be watching you.

NAMM is the National Association of Music Merchants. You can become a Member of NAMM and the cost to join will depend upon your membership affiliation. The 2014 NAMM Show runs from January 23-26 in Anaheim, California. Join us this year as the world’s most important buyers and decision makers in the music industry converge on sunny Anaheim, at the music product industry’s premier event. The NAMM Show is where brands are built, legends are created and deals are made. At EVENT CITY you will see much more direct information about products, services and what exhibitors and attendees alike have to say about their experience at many conventions representing all of the Events & Creative Industries.

About the Author:  Cindy Faust is the latest addition to the Event City Premier Magazine’s entourage of Writers and Reporters who are Journalists with real experience in the industries they write about. Ms. Faust has over thirty years’ experience in the music industry.  She works with talent of all levels from the unknown to the famous, local to international.  Cindy’s passion is to share her observations, knowledge and experience with the Event City audience. She hopes to induce comedy into her musings as she feels humor grabs attention and leaves impressions. She is the Enchantress and Owner of Alchemy By Faust, LLC a professional Talent Management and Booking Agency. She also is available for public speaking gigs, and is a pretty good vocalist as well.

 

Ad Tech Visits San Francisco Next Week

Ad Tech, touted as the largest gathering of Digital Marketers in the world will be in San Francisco at the Moscone Center April 11-13, 2011 this year. Each year for the last couple of years Event City has covered Ad Tech from a general sense of the show. This year, as we launch we will look at Ad Tech through the eyes of you our loyal readers and members. Looking for advantages, opportunities and general information that could benefit you and your business endeavors.
We hope to find a great deal of business opportunities for you. Ad Tech takes place all over the world in these locations:

BEIJING, LONDON, NEW YORK, SAN FRANCISCO, SHANGHAI, SINGAPORE, SYDNEY and TOKYO

Some tidbits about Ad Tech:

Bringing together digital marketers and advertisers for more than 14 years and reaching buyers and sellers with 10 annual events across the globe.

Ad Tech’s exhibition hall affords participating vendors unparalleled opportunities to reach brand advertisers, agencies, publishers and key members of the trade media.

The exhibit hall itself features technologies and software and services employed in the world of digital marketing today, including:
Advertising Networks, Mobile, Ad Servers, Portals, Affiliates, Publishers, Creative Services, Research, Email Marketing, Search Engine Marketers, Rich Media, Search Engine Optimization, Media Planning and Buying, Software, Metrics/Analytics, Viral Marketing

One of the companies involved in this world is OpenX, the world’s leading independent provider of digital ad technology, enables businesses to maximize their revenue by combining ad serving technology with one of the top ad exchanges. Major publishers like Groupon, Excite Japan, and France Telecom/Orange have selected OpenX to power their advertising businesses. OpenX ad serving products are used by 200,000 websites in 100 countries and serve over 350 billion ads monthly. OpenX Market reaches over 400 million monthly unique users globally.

Look for more information on OpenX and other superior companies to help you move into the world of digital marketing.

By Nolan Apostle & Danny Hewlett
Contributing Editor/Producer
Photographer/Reporter
Event City Premier Magazine
Events & Creative Industry Blogazines

MPI Hosts Event & Meeting Planners Conference-Tradeshow

By Event City Creative Magazines
Nolan Apostle – Contributing Editor
Cheryl Boyd – Writer, Photographer
Danny Hewlett – Reporter, Photographer

MPINCC’s (Meeting Professional International Northern California Chapter) is hosting its Annual Conference & Expo as a full day event this Thursday, January 21st, 2010.  It will feature multiple workshops, a luncheon and expo plus a networking reception. Year after year the event grows and is highly respected by the attendees and exhibitors alike.

This is also a great opportunity to learn about the MPI organization and how important it is as a serious Planner or business person in these industries to become part of this Association.

The Event City Creative Magazine teams have covered this event for numerous years and have witnessed the growth and professional quality of production and creative endeavors. As we begin our live launch process we will cover more and more of these events and bring you a great deal of information specifically showcasing the features and benefits for those of your in these industries.

We look forward to seeing you at the show.  Below please find the list of Exhibitors currently listed who will be participating in this event.  If you are interested in sponsoring or exhibiting at this event please visit the Sponsor and Exhibitor Links below.

Attendee Registration Info:
Click Here for attendee registration.

Hotel Info:
The W San Francisco, sponsoring hotel partner for the MPINCC 22nd Annual Conference & Expo, is pleased to offer a free libation in the bar with any reservation booked. Negotiated room rates are $169 single, $189 double. Cut-off date is Monday, January 18, 2010, 5:00 p.m. PST.

W San Francisco * 181 3rd Street * San Francisco, CA 94103. For online reservations use the following link: W Reservations.
Click here for map & directions.

Sponsorship Info:
Annual Conference & Expo Sponsorship Info: Click here for sponsorship info.

Exhibitor Registration Info:
For additional information and to register for booth space, Click Here.

 

Click here to see the live floorplan and who is exhibiting in 2010.

Exhibitor List for the 2010 Show
Anaheim & Orange County Convention & Visitors Bureau * ARIA Resort & Casino * AT&T Park * Atlantis, Paradise Hotel * Barcelo Hotels & Resorts * Bardessono * Bellagio * Bently Reserve * C/O Paris Las Vegas * Canadian Tourism Commission * Carey San Francisco * Carmel Valley Ranch * Catamaran Resort Hotel & Spa * Certain Software, Inc. * Cirque du Soleil * Crowne Plaza Concord * Destination DC * Destination Mexico * Disney Resort Destinations – Disneyland Resort * Elite Meetings International * Extranomical Adventures Inc. * Fiesta Americana Hotels & Resorts, Posadas * Fontainebleau Resorts Miami Beach * Four Seasons Hotels & Resorts * Freedom Bakery & Confections * Freeman * Gateway Limousines * Gaylord Hotels * Grand America Hotel * Greater Fort Lauderdale Convention & Visitors Bureau * Greater Phoenix Convention & Visitors Bureau * Harrah’s Entertainment * Hawaii Visitors & Convention Bureau * Hilton Sonoma Wine Country * Hilton Worldwide * hinton+grusich * Holiday Inn Civic Center * Hotel Nikko * Hyatt Hotels & Resorts * Innovative Entertainment * Jakedog Productions * Joie de Vivre Hotels: Hotel Kabuki * Kimpton Hotels * KLS Resorts * LA Inc. The Los Angeles Convention & Visitors Bureau * Loews Hotels * Long Beach Convention & Visitors Bureau * Madison Avenue Signs * Maggiano’s Little Italy * Mammoth Mountain Ski Area * Mandalay Bay Resort & Casino * Mandarin Oriental Hotel Group * Marin Convention & Visitors Bureau * Marriott International * MGM Grand Hotel * Millennium Hotels & Resorts * Monterey County Convention & Visitors Bureau * Monterey Plaza Hotel & Spa * Mosaic Global Transportation * MPI Northern California Chapter * New Orleans Convention & Visitors Bureau * Newport Beach Conference & Visitors Bureau * NYC & Company * Oceano Hotel & Spa Halfmoon Bay * Omni Hotels * Orange Photography * Palm Event Center/Casa Real * Palm Springs Desert Resort Communities CVA * Paradise Point Resort & Spa * Pasadena Convention & Visitors Bureau * Peppermill Resort Spa Casino * Plan Elements * Plan-It Interactive * Portola Hotel & Spa * Rock the Stars * RockResorts, Vail Collection * Renaissance Clubsport Hotel * Rosewood Hotels & Resorts * Salt Lake Convention & Visitors Bureau * San Diego Convention & Visitors Bureau * San Diego North Convention & Visitors Bureau * San Francisco Convention & Visitors Bureau * San Francisco Helicopters LLC * San Francisco Private Dining Venues * San Mateo County – Silicon Valley Convention & Visitors Bureau * Santa Clara Convention & Visitors Bureau * Santa Cruz Beach Boardwalk * Santa Monica Convention & Visitors Bureau * Seaport Hotel * Seascape Beach Resort * Silverado Resort * Simon Pearce Glass * Sonoma County Tourism Bureau * SupperShuttle International * Syncopate * The Carneros Inn * The Grand Del Mar * The Mirage * The Presidio Trust * The Ritz-Carlton Hotel Company * ThinkREG Event Registration * Tuolume Visitors Bureau * Universal Orlando Resort * Vancouver Convention & Visitors Bureau * Visalia Convention & Visitors Bureau * Visit Berkeley, Convention & Visitors Bureau * Wynn Las Vegas * Yosemite Park Hotels & Tenaya Lodge

Planner’s Feast at CES & MacWorld

Where to go and What to do!?

By Nolan Apostle, Editor in Chief and
Danny Hewlett, Photographer & Camera Crew

Tuesday, January 6th, 2009

As an Events and Creative Industry’s professional you will learn about the products and services we will find at, CES (Consumer Electronic Show) in Las Vegas and MacWorld Expo in San Francisco? Event City will focus on bringing you the latest in new technology and “outside the box” ideas for doing what you do.

We bring you solutions for problems that exist and those that may exist in the future. We help you prevent headaches as well through learning about key products and services to help you in your business. Not only will you see new products now, but our coverage will continue well past the actual Events themselves.

You could be an Event or Meeting Planner, Corporate Manager, Hospitality & Events specialist, Travel, Art, Entertainment, Music Food & Beverage or Film industry professional and we will constantly bring you the latest and greatest to help you succeed!

So now that you know our secret, here’s a few links for you to visit the Event City Magazine coverage of these two great shows.  Event City Creative Magazine and the Meeting City Online BlogaZine.

Events, Travel and Good Ol’ Gasoline

It wasn’t just a little less than a year ago that gas was about half of what it is now (I personally have witnessed the $5.00 per gallon ++ sign on several gasoline stations – mostly Shell’s), and we were pretty upset about that. “How could gas get so high” we would ask ourselves. But now, wow, over $5.00 per gallon, are we INSANE OR WHAT??

How has this effected Events? How has this effected how people travel back and forth to events? How will this effect how we go on vacations this summer to visit Aunt May in the Midwest, or if we still will take our planned excursion to the Big Apple? How about those of you that plan events, will this hurt your bottomline? Will you plan events in an entirely different way from here on out?

No need to answer these questions. I just want to be clear on one thing; People will continue to plan events and travel, just not the same way they use to. Are the oil companies planning on this? HECK NO!

New Technology Series Announced-Beginners Java Programming TechTalk

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

PROGRAMMING In JAVA – How To’s

This week is the Java One Conference at the Moscone Center in San Francisco. It is of course not a Hospitality Expo about the Coffee industry, but more about the technology created by SUN Microsystems which is in many different applications and just about everywhere on the web. Oh yeah, and we’ll throw in a little bit of caffeine just for some kicks!

At Event City our Publishers, Editors, Managers, the “powers that be”, have decided to begin a series of articles and reports for all that is Technology, and how it spans into YOUR industry.

WHY INTERNET ADVERTISING?

Nolan Apostle – Talent, Producer and Contributing Editor
Event City Live, Event City TV & Event City Creative

Why not? Sure that’s the easy way out. Ask a question give a simple answer. For the last year or so since we have talked to many of our Alpha and Beta testers about being more successful on the Internet we have heard this question time and time again. Why Advertise on the Internet? Why spend any amount of time investing in the Internet besides a website? It’s too confusing. It’s too difficult. Hackers will just steal what we do anyway! How can we earn revenues when there are experts out there doing just that? We will attempt to answer all those questions and much more as we visit Ad Tech San Francisco at Moscone Center over the next few days. This is a fascinating subject and all of the technologies behind these solutions are truly brilliant!

First things first though. If you are involved in any of the Event City’s industries, the Events & Creative Industries you definitely should be attending Ad Tech. As we cover this three day show in San Francisco, we already realize the magnitude of it’s presence here in San Francisco alone. Social Networking a huge buzz word in general and at the show is seems to be a perfect fit for the Social Butterflies of the City By the Bay. Well as we come to realize there is so much more to “Social Networking” than one might perceive.

Ad dollars are just a part of what Ad Tech is all about. Sure the Goods are where the Gold is, or Cash is King (or is that Cache is King) but is that always true, especially in this day and age? I’m not too certain anymore. Tiny startups to major players like Google, Yahoo, Nestle and Kodak (Yep, even Nestle’s Chocolates and Kodak Film company) are here, and you can bet they are not just Chocolates and no more film for the once gigantic firms. So what are two companies like these doing here? Who incidentally fall into the realm of the Event City’s “Events & Creative Industries“?

Come on down and find out. Or if you can’t make it to Ad Tech San Francisco, please visit their website and learn about Ad Tech’s world tour, probably coming to a city near you. So if you are one of those who think that the Advertising and Marketing world on the Internet is not very important, you better think again; and that’s no threat, it’s reality. Come to Ad Tech and learn, that’s where I will be. Here are some highlights of this great show.

Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.

Hear from four of the hottest stars of online video, including Kevin Rose (pictured) of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV and Martin Sargent of Revision3. View the live taping and hear and explore how you can leverage programs like these to expand your own audience.

That’s the key to what Ad Tech can offer. How you can learn to leverage programs like those above, and so much more to expand your own audience, no matter who that audience is. The Special Event, Meeting Planning, Hospitality, Travel, Art, Entertainment, Music, Motion Pictures, Food & Beverage are all industries that can leverage these programs and expand audiences and reap the benefits.

I look forward to attending this show and covering it for all of you, my associates on the battlegrounds of the Events & Creative Industries- the EVENT CITY NETWORK!

Search Marketing Expo – Google Party

Well I finally made it to the SMX show (Search Marketing Expo) at the Santa Clara Convention Center; what a ride coming from San Francisco on the heels of the MPINCC Annual Trade Show, it took almost 4 hours to drive to Santa Clara, WOW. This is a very technical show, featuring many companies who expense their knowledge and wisdom on the science of Marketing with Search Engine technology. It is a good trade-show, especially if you are looking to learn about the technical aspects of optimizing your search usage and results.

Today I received some mixed reports from the exhibitors about the quality of attendees. Some were happy with the attendance and said the potential business was good. Other exhibitors were dissatisfied with the turnout and did not acquire many leads. Unfortunately that is not a good sign considering tomorrow, the final day of the show is usually the slowest.

More on the show and featured companies tomorrow. Please click on my “enjoyable” report from the frontlines at the Google Party, at Search Marketing Expo 2008, Santa Clara, California.